Let’s grow your brand!
Sign up for our Newsletter, giving you industry updates, content, tools, inspiration, guides, and special offers.
Your data will be handled according to our privacy policy.
A sharp positioning that makes you choosable
A unique purpose and proposition in terms of concept and product
A focused launch assortment – not just a “collection”. (Right styles, SKUs, colorways – decided)
Non negotiable product standards and design specs
Production costing, product pricing and margins plus cashflow that makes sense (and won’t kill you)
A full launch budget plan – so you know exactly what you need to invest
A manufacturing plan that matches your reality – including a manufacturing list
Distribution strategy with a clear primary channel
Your go-to-market engine (not “posting content”)
Post-purchase experience that creates the second order
This is not a YouTube clip. Or AI search.
But a 25-year industry expert reviewing YOUR work, TOGETHER with you every week – catching the expensive mistakes before you make them and guiding you for your big launch.
| Week | Focus | You Walk Away With |
|---|---|---|
| 1 | Brand foundation | Positioning + brand purpose + niche + target customer locked in |
| 2 | Launch collection | Styles, SKUs, colorways – validated |
| 3 | Design + materials | Mood board + fabric direction that fits your budget |
| 4 | Production costing + product pricing + launch budget | Costing, margins, break-even, and total investment needed |
| 5 | Manufacturing prep | Manufacturing list, criteria for factory selection + outreach templates and process checklists |
| 6 | Distribution + Go to market strategy | Distribution strategy and go to market strategy |
6 weekly live calls (teaching + hot seat feedback) – recorded
Expert review of YOUR brand, collection, costings, and pricing
Costing Calculator + Launch Budget tools
Cheatsheets, tempaltes and checklists – so efficiency and easy implementation
1:1 brand/collection audit call
Private cohort of brand founders
Post-program community access
You are serious about launching your brand
You have a brand concept but haven’t launched
You’re done researching, ready to build
You want expert support and feedback, not more content
You can commit 6 weeks
Kristiansson
Ana Kristiansson is a Parsons (NY and Paris) alum with 20+ years in the apparel industry, known for award-winning work with international outdoor brands.
She runs the design agency Desinder, and she co-founded Apparel Entrepreneurship (platform, podcast, and book) and Portia, as well as two brands.
Kristiansson
Klas Kristiansson holds an MSc from KTH in Stockholm and ENST in Paris, with 20+ years helping apparel brands grow through sales, marketing, e-commerce, and business development.
He co-founded Apparel Entrepreneurship (platform, podcast, and book), is a co-founder of Portia, runs the design agency Desinder, and has launched and run two brands.
The cohort is taking place online. You only need a computer and Internet connection to participate.
Investment: $1500
Limited seats – for close support and 1:1 guidance.
Sign up for our Newsletter, giving you industry updates, content, tools, inspiration, guides, and special offers.
Your data will be handled according to our privacy policy.