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Newsletter 36



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The State of Fashion 2019

Business of Fashion and McKinsey & Company have published the latest The State of Fashion 2019 report forecast –  An ‘urgent’ awakening for the industry. A must-read for everybody working in this industry!

Read or download it here.

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Guidelines for Creating The Clothing Brand Of The Future

The outdoor industry is a great example that brands need to take a fresh look at all components of the business to become a brand of the future. Many of the startup customers that we work with through Apparel Entrepreneurship have a steep start. The crowded marketplace makes it very hard for new brands to take off. We see, that to be able to make it now, and to get a flying start, new brands need to stay one step ahead of the fast-paced, constantly changing industry.

Read about the components of a thriving clothing company.

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Fashion Revolution Consumer Survey Report

Fashion Revolution commissioned a survey of 5000 people aged 16-75 in the five largest European markets, to find out how supply chain transparency and sustainability impacts the consumer’s buying decisions when shopping for clothing, shoes, and accessories.

You can read the survey here.

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Wardrobe Crisis – Podcast

WARDROBE CRISIS with Clare Press is the fashion podcast you’ve been waiting for. Join Clare and her guests as they decode the fashion system, and dig deep into its effects on people and planet. This show unzips the real issues that face the industry today, with a focus on ethics, sustainability, consumerism, activism, identity, and creativity.

Listen to the podcast.

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10 RULES FOR SUCCESS

1. Do it your way
2. Tell your story
3. Be patiently impatient
4. Refuse to settle for average
5. The product is the marketing
6. Spread your ideas
7. Decide carefully
8. Life is a series of dips
9. Navigate without a map
10. Create something remarkable

– by Seth Godin

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THE AE MEMBERS' CLUB
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