Newsletter 16

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How To Screw Up A Clothing Brand

Since the start of Sportswear Inc., we have worked with numerous clients around the world, and helped them start and run their own brands. Are there any lessons learned from the mistakes made? We all want successful business, and we all face challenges to get there. To make it a bit easier for you we have examined the mistakes we made ourselves when launching our 2 clothing brands and the mistakes we see people make with their startups. Now we have put together a list of things to avoid, if you want your brand to succeed and grow.

Here are 37 mistakes you can do, and eventually screw up your apparel brand.

14 Ways To Secure More Retail Orders For Your Apparel Brand

As an apparel entrepreneur you work incredibly hard on your collection. When it’s finally done, when yo have your great looking sales man samples in your hand, you should be extremely proud of you accomplishment. Congratulations, you have reached half way. Wait, what?

Yup, by half way we mean: you still have the selling to do and to get the end consumer to want to buy your products. No orders, no income. And without sales, there is no business!

Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.

“The responsibility of a company is to serve the customer. The responsibility of leadership is to serve their people so that their people may better serve the customer. If leaders fail to serve their people first, customer and company will suffer.”
– Simon Sinek

Photo: bandofoutsiders.com

Podcast: Inside Scott Sternberg’s Direct-to-Consumer Comeback

Listen to the founder of Band of Outsiders talking about his new apparel brand and the secret to creating a successful fashion business in the digital age.

Listen at BOF.

Performance Days In Munich Next Week

April 18 & 19, it is time for the functional fabric fair Performance Days in Munich. This is a great opportunity for you to meet manufacturers, source material, take part in guided tours, workshops and listen to presentations .