Sportswear Inc. Time To Ship

TIME TO SHIP!

The bulk production is ready, your stuff looks amazing, the world is anxiously waiting for your collection and it’s time to ship. First you need to transport the garment from the manufacturer to e.g. your office or warehouse and then to your customers. Take a look at your agreement with the supplier to see what is included in the deal

Sportswear Inc. Orders

RECEIVE SALES ORDERS & PLACE PRODUCTION ORDERS

It is very common that you have to show your collection a couple of times before buyers place an order. You could have different packages for them, that you have picked out in advance, to best represent your collection. Pick your strongest pieces, to have a good range and diversity of your brand. Now it’s kind of tricky to juggle the

Sportswear Inc. Sell It

SELL IT! – TO YOUR TARGET CUSTOMER / SHOP

Once you have your salesman samples and your story ready, it’s time to sell. What we talk about now, are the orders from your customers. Let’s take a look at the most common ways of selling your collection.

Sportswear Inc. Marketing

WHAT’S YOUR STORY?

Marketing should be embedded in the whole company, in everybody that works there, in everything they do. Answering emails and answering the phone is marketing, sending packages away is marketing, talking to a customer in the shop is marketing, the pictures on the website are marketing, EVERYTHING a company does is marketing.

Sportswear Inc. Prototyping

PROTOTYPING

Finally it is time to make the first samples and you will see your ideas materialize into an actual product. This is not the time when you sit back, wait and hope for the best.

Sportswear Inc. Patterning

PATTERNING THE COLLECTION

To be honest, it’s really hard to find awesome pattern makers. I have only met a handful in my whole career. This is such a crucial part of your garment/collection, so if you need to spend a lot of money somewhere, it’s here they should go.

Sportswear Inc. Sourcing

SOURCING – THE MATERIALS & FACTORIES

Almost at the same time as conceptualizing the collection, comes the need to think about materials. They need to tell the same story as the concept and the design. They go hand in hand.

DEFINE YOUR COLLECTION

It is vital that you stay focused and narrow down on your core vision of the brand. What do you want your brand and your products to stand for? What is your point of view, your identity, and how does that differentiate from the other designers? When you have that clear, make sure you implement it in every design you

Sportswear Inc. How Who

HOW ARE YOU GOING TO DO IT & WHO IS GOING TO DO WHAT?

By this point you already have a somewhat clear vision of what the brand should be about and who the ideal customer is. Now you just need to figure out how you are going to do it and the size of it all. If you are the creative type you will probably focus on the product and everything that has

Sportswear Inc. Get On The Numbers

PIGGY BANK CHECK. GET ON THE NUMBERS

You have your idea and you have your motivation going. You have asked yourself all the tough questions and you are convinced this is the best idea since the wheel. Now it is time to figure out how much it will cost you to get started and running this fantastic project.

ANSWER THE TOUGH QUESTIONS A.K.A THE BUSINESS PLAN

I’m not a very big fan of business plans, but before even starting you brand you need to know where your going and what your plan is. The business plan should be fun and a part of the creative process. What you put in it will be your base, that you rely on for the near future.

Sportswear Inc. Do Something Different

DO SOMETHING DIFFERENT

You are excited about your idea and you have somewhat figured out what you would like to do. The products you’re thinking about are styles you would wish to wear, but will someone else want your stuff too? Is there a need for you clothing? Is there a gap in the market?

Sportswear Inc. Customer Need

EXCITING IDEA, BURNING INTEREST, & CUSTOMER NEED

Starting a sportswear brand requires a lot of hard work, but it will be the best ride you've ever had. It’s vital to have a burning interest for what you do, to be able to cope all the way. You will need to keep that strong gut feeling you have about your idea alive, so don’t get pulled down by

Sportswear Inc. Product Range Pricing & Planning

PRODUCT RANGE PLANNING & PRICING

Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell.

Sportswear Pricing Strategies

APPAREL PRICING STRATEGIES

One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

Finding A Factory

FINDING A FACTORY

One of the most common questions we get here at Sportswear Inc is: How do I find a factory? Finding the right manufacturer meeting all your criteria about quality, ethics, and communication is a crucial part of having a successful sportswear business. Can they make the products you have designed, on time, at the right price, and in the right

How to comment a garment

HOW TO SUCCESSFULLY COMMENT A GARMENT

In our previous post we explained step by step, how to go about fitting a garment, what to think about in the process and the tools needed. In the fit session you look at the fit, movement and volume of the garment, and now you need to zoom in on all the details, making and workmanship. We’re talking about commenting

Sportswear Inc. Fitting

HOW TO SUCCESSFULLY FIT A GARMENT

You successfully passed the design process, found a good factory, sent them all the information needed to start the product development, and now you are waiting for the first protos. There has been enormous amount of thought process and work to get all the information to the factory. Now the product needs to both look good, feel good and do

Textile Abbreviations

TEXTILE ABBREVIATIONS

We list the most common textile abbreviations in order to help you with the material sourcing.

How to behave at a fabric fair

HOW TO BEHAVE AT A FABRIC FAIR

You have an idea for your sportswear designs and now it’s time to materialize them. You have decided to go to one or several fabric fairs. You want the materials, the inspiration, the networking, the relationships, the education, you want to see some cool cities while traveling. Great! There’s one little detail left: How do you go about at a

Sportswear Inc. Material Sourcing

MATERIAL SOURCING – FABRICS & TRIMS

In order to get one step closer to your envisioned sportswear brand and intended garments, you need to find the right materials and trims. This can be achieved by going to fabric fairs, searching the internet for suppliers or letting the manufacturer source for you.

The Ideal CEO - Sportswear Inc.

PIPPI LONGSTOCKING – THE IDEAL CEO

I didn’t get to “know” Pippi until I was actually an adult. I moved to Sweden from Romania when I was 11, and at that age all other kids had had their Pippi phase. Now since I have 2 kids of my own, I have become a big Pippi fan too.

Sportswear Design Lessons

10 VALUABLE LESSONS FROM MY 15-YEAR CAREER AS AN APPAREL DESIGNER

1. Always do your best. While still in college I did 3 internships. I tried to pick some diverse companies to spread my learning and to see what it really was like in the industry. As most internships I did some really basic boring things. But I tried to do my best, every day.

Sportswear Inc. ISPO Munich

SPORTSWEAR BRANDS AT ISPO 2018

In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. February 5:th, the doors to the fair in Munich Germany will open up to over 2700 exhibitors and their products. You can spend four full days checking out the latest of outdoor, ski, action, sportswear, performance sports, textiles, health

Sportswear Inc. Find Manufacturer

12 QUESTIONS TO ASK THE CLOTHING MANUFACTURER

Before start selling your collection you need to find a manufacturer. The first reason is that you need to know that your quality standards are met and that the sales samples will look like the products you will sell. Secondly you need the cost estimations from your intended manufacturer. Costs vary from factory to factory, and you need to be