Apparel Entrepreneurship

Apparel Entrepreneurship Define Customer

How To Define Your Customer

By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

Apparel Entrepreneurship Product Range Plan

Use A Product Range Plan For Your Apparel Brand

A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.

Sustainability Certification Guide (2022)

The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standards out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.

Apparel Entrepreneurship Quality Control

Quality Control

Quality control means ensuring, at a minimum cost, that the quality requirements of a product is being achieved at every stage of manufacturing, from raw materials to boxed stock.

Tech Pack

What Is A Tech Pack & Why Do You Need It?

A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.

Fashion Tech Packs

Fashion Tech Pack Templates

Get Fashion Tech Pack Templates, Design Vector Flats, Croquis Templates, Bill Of Materials Templates, & Measurement List Templates.

Fashion Trade Shows 101

Fashion Trade Shows 101

It’s trade show time. It’s actually always trade show time somewhere around the world, depending on your niche and product. Unless there is an ongoing pandemic of course. Many of you brand owners ask us: Should I exhibit with my brand? Are trade shows a good idea? Are trade shows still effective? W hat do I need to think about?   In this post

14 Actions To Take To Get Big Results In Your Apparel Business

14 Actions For Big Results In Your Apparel Business

You want to have a thriving business, with loyal recurring customers. That’s why we have put together this easy to understand guide. To give you tactics that WORK! To give you clarity on what actions to take right away, and get RESULTS.

How to create a fashion mood board

How To Create A Fashion Mood Board

A fashion mood board is a fantastic way to set the visual direction for a clothing brand project. In this post, you will get actionable mood board tips so you can go and create yours asap.

Apparel Entrepreneurship Where to bootstrap?

Tips For Bootstrapping Your Startup

Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide

9 mistakes fashion startups make and how to avoid them

9 Mistakes Fashion Startups Make & How To Avoid Them

Many entrepreneurs have launched successful apparel brands. Why not learn from their success, so you can launch faster and avoid expensive mistakes. Birthing a clothing line will take some time and effort, and if you really want it to fly, it will take some serious strategizing and planning before launching. So skip the headaches and the stress and read about

Apparel Dropshipping

How To Increase Your Apparel Business By Using Dropshipping

If you are an existing clothing brand that wants to expand, whether it is for creating a lifestyle brand, get into new segments, add personalization, or just having more styles to sell and generate more income, you should seriously consider dropshipping as a viable option to do this.

Mindset for successful apparel entrepreneurs

Mindset For Successful Apparel Entrepreneurs

We are covering 5 simple actions for how you can shift into a growth mindset. This shift and these actions you take based on your new growth mindset can result in a massively successful apparel business and life.

Finding Your Fashion Niche Market in 7 Easy Steps

Finding Your Fashion Brand Niche – In 7 Easy Steps (2021)

The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.

Fashion Design Plagiarism

Protecting Your Designs From Plagiarism In The Fashion Industry

Many designers are afraid of this happening to them or they have already had some bad experiences with issues regarding this problem. We are talking about plagiarism and copying. How to protect yourself and deal with someone or another brand knocking off your products or design.

23 Questions To Ask Yourself Before Starting An Apparel Brand

23 Questions – Get Ready To Launch Your Brand

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see

How to start a profitable clothing brand

How To Start A Profitable Clothing Brand (2021)

Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing? Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and

Deadstock Fabrics

Deadstock Fabrics 101

What is deadstock, how sustainable is it and what are the pros and cons? We are laying it out in this article, so you can make informed decisions moving forward with your business.

Grow Your Fashion Brand With A Blog

Grow Your Fashion Brand With A Blog

By consistently creating content on your blog, your customers will get accustomed to visiting your website weekly. This will increase your brand awareness and your sales. 

Apparel Entrepreneurship The Environmental Impact of Fashion

The Environmental Impact Of Fashion

The apparel industry has a significant impact on the environment. Fashion is a 3 trillion dollar industry, and it is continuously growing. Unfortunately so is the environmental impact. We should all ask us the questions: what do we want to do & what can we do about the harm caused by our industry.

Clothing Brand Ecommerce Site

Create An Ecommerce Site For Your Clothing Brand

In this article about how to create an ecommerce site for your clothing brand, you will learn how to create a cost-efficient e-com store for your business. There is no need to pay large sums for the design and development of your site. Set up your e-commerce in no time with an existing, well established open-source systems.

Apparel Entrepreneurship 9 Steps To Become A Sustainable Apparel Brand

9 Steps To Become A Sustainable Apparel Brand

Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. We want to make a change, we want to make as little

How To Design Without Knowing How To Draw

How To Design Without Knowing How To Draw

We have received some questions about this topic and we feel the need to address it. The question is: Do I need to know how to draw to start a clothing brand? The short direct answer is No, you can start and run a successful brand without knowing how to draw. Here are our thoughts on this and a couple

How To Pick A Brand Name

How To Pick A Brand Name

Early on in your business you need to work on your brand identity. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. In this article we take a closer look at picking your brand name.

Line Sheet Template

What Is A Line Sheet & Why Do You Need One?

If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.

Apparel Glossary

Apparel Glossary

Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.

Apparel Entrepreneurship Find A Graphic Designer

Find Freelance Graphics Designers

Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.

18 Steps To Start A Clothing Line

18 Steps To Start A Clothing Line

Are you thinking about starting a clothing line? Are you already running a clothing brand, but you need some clarity about all the steps involved? Are you already running a business in a different field, and now you want to expand into clothing? These following18 steps will help you to start a clothing line, and in what order you need

Apparel Entrepreneurship Book


10 years ago we started our first apparel brand. Even though we had experience from working in the apparel industry, it was a challenge getting a good grip of starting up a business. Then the big question: how do we do this? Now we've made it easier for you to start and run an apparel brand.

The Apparel Entrepreneurship Podcast


Today is the start of The Apparel Entrepreneurship Podcast! On each episode of The Apparel Entrepreneurship Podcast, we will discuss hands-on tactics touching on all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product range planning, marketing, sales, community growth, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with apparel industry

Apparel Entrepreneurship Read This Before Starting a Clothing Line


Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them

Apparel Entrepreneurship How To Set Your Style Numbers

How To Set Your Style Numbers

When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system for you to use.

Apparel Entrepreneurship OutDoor Industry Award


Ana from Apparel Entrepreneurship was part of the OutDoor Industry Award jury panel at the 2018 OutDoor show. Watch the process behind it in this short film.