Marketing & Sales

Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.

Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.

Online marketing is as it sounds, every bit of marketing you do online – computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.

The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.

By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.

Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.

Selling online is becoming increasingly popular. Over 50 % of global internet users have made an online purchase. That is around 1 billion users. Data shows that worldwide ecommerce sales will reach $4.5 trillion in 2021. Read this before starting your online shop.

In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.

If your business model includes retail, you will eventually have to present your collection to buyers, for whole sales purposes. The buyers will need all the product information necessary, to place an order.

As with marketing, customer care should be present at all times. You are making a great product to meet a specific customer need. This is why you are in business, if you’re in it for the right reasons. So you better pay attention to your customers before, during, and after they purchase from you.

It is very common that you have to show your collection a couple of times before buyers place an order. You could have different packages for them, that you have picked out in advance, to best represent your collection. Pick your strongest pieces, to have a good range and diversity of your brand. Now it’s kind of tricky to juggle the orders received on your styles with the minimum quantity orders for materials and factory capacity.

Once you have your salesman samples and your story ready, it’s time to sell. What we talk about now, are the orders from your customers. Let’s take a look at the most common ways of selling your collection.

Marketing should be embedded in the whole company, in everybody that works there, in everything they do. Answering emails and answering the phone is marketing, sending packages away is marketing, talking to a customer in the shop is marketing, the pictures on the website are marketing, EVERYTHING a company does is marketing.