4th June 2019
FASHION TRADE SHOWS AND SOURCING FAIRS 2019 (-2020)
A list of international trade shows divided into 2 segments: Material sourcing - fabrics and trims & Exhibiting fairs - where you can exhibit and sell your brand
Marketing & Sales
11th April 2019
WHAT IS A LINE SHEET AND WHY DO YOU NEED ONE?
If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.
4th March 2019
14 WAYS TO SECURE MORE WHOLESALE ORDERS FOR YOUR APPAREL BRAND
Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.
4th February 2019
33 STEPS TO BUILD A GREAT ONLINE STORE
Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning,
23rd January 2019
MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 3(3)]
Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.
22nd January 2019
MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 2(3)]
Online marketing is as it sounds, every bit of marketing you do online - computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.
21st January 2019
MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]
The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.
30th October 2018
STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION
The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you
30th April 2018
HOW TO RUN A KICKSTARTER CAMPAIGN
How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.
14th February 2018
DON’T START YOUR ONLINE SHOP UNTIL YOU READ THIS
Selling online is becoming increasingly popular. Over 50 % of global internet users have made an online purchase. That is around 1 billion users. Data shows that worldwide ecommerce sales will reach $4.5 trillion in 2021. Read this before starting your online shop.
10th January 2018
HOW TO BUILD AN ONLINE SHOP
In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.
17th August 2017
CUSTOMER CARE
As with marketing, customer care should be present at all times. You are making a great product to meet a specific customer need. This is why you are in business, if you’re in it for the right reasons. So you better pay attention to your customers before, during, and after they purchase from you.
8th August 2017
RECEIVE SALES ORDERS & PLACE PRODUCTION ORDERS
It is very common that you have to show your collection a couple of times before buyers place an order. You could have different packages for them, that you have picked out in advance, to best represent your collection. Pick your strongest pieces, to have a good range and diversity of your brand. Now it’s kind of tricky to juggle the
2nd August 2017
SELL IT! – TO YOUR TARGET CUSTOMER / SHOP
Once you have your salesman samples and your story ready, it’s time to sell. What we talk about now, are the orders from your customers. Let’s take a look at the most common ways of selling your collection.
31st July 2017
WHAT’S YOUR STORY?
Marketing should be embedded in the whole company, in everybody that works there, in everything they do. Answering emails and answering the phone is marketing, sending packages away is marketing, talking to a customer in the shop is marketing, the pictures on the website are marketing, EVERYTHING a company does is marketing.