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Do you want your customers to come to your brand website weekly? Thought so.
Want your webshop to come up top when people search for your type of product online? Thought so again!
Well, there’s one thing that can help you do that – a brand blog.
Blogging is one of the safest ways to help your online fashion business grow.
By consistently creating content (preferably at least once a week) on your blog, your customers will get accustomed to visiting your website weekly. This will increase your brand awareness and your sales.
See your blog as a weekly online magazine. Your customers will have to come to your website to check out the content, learn something, get inspired, maybe motivated, or just to be part of your world and tribe. You can compare your blog to a shop window in a physical store. If you know the window changes regularly, you want to go back and see what’s new.
Another reason why you should start a blog asap is to help your website with SEO (Search Engine Optimization). It will help your page rank higher when people search on Google. And when people search on Google, they search with intent. They are actively looking for something they need or want. Meaning – they are much more likely to buy the product they are looking for instead of just scrolling away like on social media.
And you know what? Fashion is one of the most popular topics to blog about, giving you endless content ideas to blog about.
Anything related to your products, your brand, and your customers’ lifestyle. Think about your blog as an extension of your brand. It should have the same values and tone of voice. It’s important to be consistent both in the way you write, use pictures or videos and your products. Everything you do should be On-Brand!
To give you some inspiration, we have created a list of other apparel brand blogs. We find these interesting, and think they can provide a great source of inspiration:
Your content should be unique to your brand, its story, and its products. It’s also a plus if the content is educational and entertaining. Again see it as a magazine, with beautiful pictures, interesting articles.
Write the content in an easy way. Like you would talk to your friend. It’s a blog, not a master’s thesis.
Preferably write the blog posts yourself – especially in the beginning. By doing this, you will learn your style, and you will keep your tone of voice cohesive. You will also see what resonates with your visitors and what doesn’t. After a while, you can outsource this or have guest blog writers, whatever suits you best.
Consistency is KEY! Like everything in business, consistency is essential when it comes to blogging. You want your customers to know the exact day of posting so they can look forward to consuming your content as soon as it’s published.
Preferably you can choose one or two days a week, and batch-write content for your blog and schedule it out so you can be consistent and not miss your deadlines.
Talk about your posts! Let people know that you have a blog. Send it out in your newsletters, talk about it on your social media. Make your customers create the routine to return to your website every day of the blog release.
Your blog will give you so much more to talk about than just your products. It will be an incredible marketing tool. And for those who dislike selling, because they feel pushy or slimy, now you can insert your products in your content in a natural, authentic way.
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This Course will guide you through our proven 6-step success blueprint, on how to go from just an idea, to learning exactly what it takes to launch your own profitable sustainable apparel brand.
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