PRODUCT RANGE PLANNING & PRICING

Product range strategy – building a collection

Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell. The trick here is to fully know who your target customer is, what specific market you want to position yourself in, what your “muse” wants from you and what “she/he” is ready to pay for it. Before you start, your goal should be to nail both the commercial and creative aspects.

What kind of brand are you? What will you offer and why? What are your values?

Figure this out first, before applying the principles below.

THIS ARTICLE IS EXCLUSIVE TO
APPAREL ENTREPRENEURSHIP MEMBERS
Become A Member

Get access to articles, downloads, templates, step-by-step guide,
manufacturer & supplier databases, a global member community, and more.

Not a member yet?

Slider