PRODUCT RANGE PLANNING & PRICING
Product range strategy – building a collection
Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell. The trick here is to fully know who your target customer is, what specific market you want to position yourself in, what your “muse” wants from you and what “she/he” is ready to pay for it. Before you start, your goal should be to nail both the commercial and creative aspects.
What kind of brand are you? What will you offer and why? What are your values?
Figure this out first, before applying the principles below.