Some of our brand-building customers worry a lot about this topic. Some brands should worry more about this topic than other and do something about it. The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2.
Here are some points to think about and implement, to avoid getting trapped in the ”copy and paste” mentality in business.
- First of all, you have to decide to be different, in order for the rest of the points to make sense. Decide from the get-go that you and your brand should be different from the competition.
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