Use A Product Range Plan For Your Apparel Brand
Product Range Plan
A product range plan is a detailed, written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.
You can start planning your collection in this document before you even design your styles. It’s a solid way of structuring the collection and keeping track of styles. Fill it out further in the product development process, to ensure you have the right amount of colors, SKUs, and that you ultimately meet your target prices and margins.
The product range plan should be used before going into production, and during as well as after the production phase. All the latest information regarding your product range and its costs will fit in this living document. Keep track of new styles, updated styles, carry-over styles, styles to be canceled, and new/carry-over colors.
Parts of the range plan can also be used when pitching to buyers. It will help them see the entire collection more clearly and it will give them a clear understanding of where you are headed with your brand. Things like style names and numbers, colorways, delivery dates, intended retail prices, wholesale prices, etc can be communicated but we would recommend not to show your margins and manufacturers, this is your information to keep and grow your brand and business.
Another very important aspect of the product range plan is to maintain a structured balance between creativity and profitability.
The PRP includes information about:
- Garment styles, numbers, and names
- Garment categories
- Delivery Times
- Features & variations
- Total number of garments
- Price calculations
- Order quantities
You can also add small thumbnail sketches to make the overview easier.
A living document
The product range plan is a working living document used in most areas of your apparel business, from design to production, marketing and sales. Make sure you agree with how you should handle the document when it comes to updated versions. We recommend that you start a new one for each season or year.
The product range plan is primarily for you and your team, so make sure it includes what you think is important. Add or subtract information you find important and make it your brand’s game plan.
You can see the product range plan as a detailed blueprint for your collection. An updated and fully filled out range plan helps you plan all your styles and to make sure each and every single product has its own reason of being without cannibalizing on each other sales and positioning. it helps immensely when buyers look at the collection. It helps them plan their merchandising and order.
Why you absolutely need one
Clear Overview of styles
Imagine if you had a solid plan and reason for being for each and every single product in the collection. Imagine having a tight, well-planned collection that makes sense for you, your team and for the buyers later on.
By using a range plan there will be a clear overview of all the products and the materials used. You can see what products use what materials and by planning where you use the materials, you could reduce your MOQ problems.
Diversity of range
When you have the entire collection mapped out, it will be very obvious to see where you have too many products and where you lack products. The point is for all the products to be complementing with each other and for the buyers or your customers to want to buy all your styles and not one or the other. For example instead of offering 3 long sleeve t-shirts, maybe you should offer a tank, a short sleeve, and a long sleeve, with different price points. That’s how you can plan your range.
Control of your costs and margins
A strong collection has a clear pricing strategy where you know exactly how much money you will have to spend creating that collection and where you know exactly how much money you will make with your intended margins. When the range plan is this detailed you have full control of your product development and production and will have a steady plan to make a profit.
Depending on what type of business you have, you might have different delivery drops throughout the season for different products. The delivery dates are stated in the range plan so you will have a very clear understanding on how to plan the product development in order for you to order all the materials etc for the production plus to deliver all goods on time.
To make it easier for you, we have created a very detailed, easy to use product range plan template that you can start using right away. Save yourself precious time and work efficiently and effectively towards a successful, profitable clothing brand.