Newsletter 23


 


Resources To Help You Succeed

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Resources To Help You Succeed

Running a business can feel overwhelming and complex. You only have 24h/day and can’t and shouldn’t do it all yourself. There are tons of tools, services, and products out there for you to use, but how do you know which ones are good and which ones are much better for you?

We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.

Read the full article here.



These 3 Outdoor Brands Turned Their Customers Into Communities

Today’s consumers are changing their shopping habits to reduce their impact on the planet, but they also display a growing interest in spending time outdoors. Consequently, the demand for outdoor apparel is growing. Some of the most successful brands in the outdoor segment have applied smart marketing strategies: they know exactly how to play with the increased longing for nature in a way that doesn’t scream “buy this product now”.  In this article you can read about three outdoor brands that have managed to build a strong relationship with their customers, turning them into loyal fans that keep coming back again and again.

Read the full article here.



How To Know If You’ll Be Successful

Life is complex and messy. It can be extremely difficult to get traction, let alone find motivation. But motivation is something you can learn to create at will. Becoming deeply passionate is also within your creative control. As a result, you can completely predict your own success. You can choose to become as successful as you desire. In this article, you can learn how.

Read the full article.



Why This Clothing Company Is Making Its Factory Wages Public

Able, a brand that makes clothing, bags, shoes, and jewelry, wants to convince the industry to make the numbers they pay their workers public. The company, a social enterprise designed to help women end intergenerational poverty, is starting with its own data, and publishing the lowest wages paid to workers, and it hopes that other brands will follow as well.

Read the full article here.

The Truth About LogosHere is a simple test:

Ask a few people to name a logo they like.

With very few exceptions, people will choose a logo that’s associated with a brand they admire.

That’s because what makes a good logo is a good brand, not the other way around.”

-Seth Godin



Developing a Circular Narrative: The Case of Relooping Fashion

It is often said that transitioning towards a circular economy requires a number of changes in the way businesses operate. For example, the linear supply chain will need to be re-organized into a circular ecosystem, which decouples growth from the use of virgin raw materials and resources.

What do these changes mean in terms of communications and marketing? The Relooping Fashion initiative created and piloted a closed-loop model for textiles with seven business partners.

Read the full article here.