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Apparel Entrepreneurship Stand Out
Blog

Stand Out – Differentiate Your Brand From The Competion

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.

Apparel Entrepreneurship How to Design Your Clothing Line
Blog

How To Design Your Clothing Line

When running an apparel brand, clothing design is the core of your business. Designing your clothing line can be challenging. There are many aspects to think of to make it stand out in a crowded fashion market. You want to create clothes that represent your point of view as a designer, at the same time as the collection sells. To improve your chances of succeeding with your line, go through these 12 steps before designing the clothing for your apparel brand collection.

How To Design Without Knowing How To Draw
Blog

How To Design Without Knowing How To Draw

We have received some questions about this topic and we feel the need to address it. The question is: Do I need to know how to draw to start a clothing brand? The short direct answer is No, you can start and run a successful brand without knowing how to draw. Here are our thoughts on this and a couple of steps you can take to get your design going.

How to start a profitable clothing brand
Blog

How To Start A Profitable Clothing Brand (2023)

Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing?

Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and it is understandable why someone wants to tap in. But the completion is fierce, so you want to do it right and you want to get noticed.

If you want to learn how to start a clothing brand, then this article is for you. We’ll go over all the steps involved in starting and running a clothing brand, in what order you need to think about them what is important.

Finding Your Fashion Brand Niche
Blog

Finding Your Fashion Brand Niche – In 7 Easy Steps (2023)

The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.

20 Tips for Building A Sustainable Fashion Brand
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20 Tips For Building A Sustainable Fashion Brand

As a fashion brand, sustainability is more important than ever. Not only are consumers becoming increasingly aware of the environmental and social impacts of their purchasing decisions, but the fashion industry is one of the largest polluters in the world. By adopting sustainable practices, fashion brands can not only reduce their environmental impact, but also differentiate themselves from the competition and appeal to a wider customer base. Here are 20 ways that fashion brands can make their operations more sustainable.

Fabric fair
Blog

How To Behave At A Fabric Fair

You have an idea for your sportswear designs and now it’s time to materialize them. You have decided to go to one or several fabric fairs. You want the materials, the inspiration, the networking, the relationships, the education, you want to see some cool cities while traveling. Great! There’s one little detail left: How do you go about at a fair? You’ve never been to one before. Let us guide you through the do’s and don’ts.

Fashion Trade Shows 101
Blog

Fashion Trade Shows 101

It’s trade show time. It’s actually always trade show time somewhere around the world, depending on your niche and product. Unless there is an ongoing pandemic

Video

How To Build A $45 Million Brand

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner,

plan your work week
Video

Plan Your Work Week

In this video, Klas from Apparel Entrepreneurship is showing how you can easily plan your work week, in 5 simple steps. This allows you to

Garment Cost Example
Video

Garment Cost Example

How much does it actually cost to make a garment? If you are about to start a clothing brand, or if you are already running

Fashion Business Expectations
Video

Fashion Business Expectations

If you haven’t been running a clothing brand before, it may be difficult to know what to expect. In this video, we are walking you

The Apparel Entrepreneurship Podcast
Podcast

AEP063 – Fashion Business Expectations

Listen to The Apparel Entrepreneurship Podcast AEP063  In this episode of The Apparel Entrepreneurship Podcast, we are talking about fashion business expectations. If you

Garment Label Requirements
Blog

Garment Label Requirements

Garment Label Requirements You Need To Know What should you write on your garment labels? Do you even need them? Some things you can put

23 Questions To Ask Yourself Before Starting An Apparel Brand
Blog

23 Questions – Get Ready To Launch Your Brand

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.

How to create a fashion mood board
Blog

How To Create A Fashion Mood Board

A fashion mood board is a fantastic way to set the visual direction for a clothing brand project. In this post, you will get actionable mood board tips so you can go and create yours asap.

Style Number
Blog

How To Set Your Style Numbers

When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system for you to use.

How To Source Fabric
Blog

How To Source Fabrics For Your Brand

How do I work with minimum order quantities? How can you tell the difference between an average fabric and a higher quality fabric? Are there other ways to source fabric? How do I find out about trade fairs and marketplaces?

Apparel Entrepreneurship Define Customer
Blog

How To Define Your Customer

By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

Apparel Entrepreneurship Product Range Plan
Blog

Use A Product Range Plan For Your Apparel Brand

A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.

Garment Price Calculator
Blog

Garment Price Calculator

The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale or direct to consumer.

Blog

Sustainability Certification Guide (2022)

The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standards out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.

Apparel Entrepreneurship Quality Control
Blog

Quality Control

Quality control means ensuring, at a minimum cost, that the quality requirements of a product is being achieved at every stage of manufacturing, from raw materials to boxed stock.

Tech Pack
Blog

What Is A Tech Pack & Why Do You Need It?

A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.

Fashion Tech Packs
Blog

Fashion Tech Pack Templates

Get Fashion Tech Pack Templates, Design Vector Flats, Croquis Templates, Bill Of Materials Templates, & Measurement List Templates.

14 Actions To Take To Get Big Results In Your Apparel Business
Blog

14 Actions For Big Results In Your Apparel Business

You want to have a thriving business, with loyal recurring customers. That’s why we have put together this easy to understand guide. To give you tactics that WORK! To give you clarity on what actions to take right away, and get RESULTS.

Apparel Entrepreneurship Where to bootstrap?
Blog

Tips For Bootstrapping Your Startup

Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide to bootstrapping.

9 mistakes fashion startups make and how to avoid them
Blog

9 Mistakes Fashion Startups Make & How To Avoid Them

Many entrepreneurs have launched successful apparel brands. Why not learn from their success, so you can launch faster and avoid expensive mistakes. Birthing a clothing line will take some time and effort, and if you really want it to fly, it will take some serious strategizing and planning before launching. So skip the headaches and the stress and read about 9 common mistakes and increase your chances of succeeding from the start.

Apparel Dropshipping
Blog

How To Increase Your Apparel Business By Using Dropshipping

If you are an existing clothing brand that wants to expand, whether it is for creating a lifestyle brand, get into new segments, add personalization, or just having more styles to sell and generate more income, you should seriously consider dropshipping as a viable option to do this.

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