Fashion Business Expectations

Fashion Business Expectations

If you haven't been running a clothing brand before, it may be difficult to know what to expect. In this video, we are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to fi ...

The Apparel Entrepreneurship Podcast

AEP063 – Fashion Business Expectations

Listen to The Apparel Entrepreneurship Podcast AEP063  In this episode of The Apparel Entrepreneurship Podcast, we are talking about fashion business expectations. If you haven't been running a clothing brand before, it may be difficu ...

Garment Label Requirements

Garment Label Requirements

Garment Label Requirements You Need To Know What should you write on your garment labels? Do you even need them? Some things you can put on the labels just because you feel like it, but some information is required by law. The garment label r ...

How to start a profitable clothing brand

How To Start A Profitable Clothing Brand (2022)

Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing?

Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and it is understandable why someone wants to tap in. But the completion is fierce, so you want to do it right and you want to get noticed.

If you want to learn how to start a clothing brand, then this article is for you. We’ll go over all the steps involved in starting and running a clothing brand, in what order you need to think about them what is important.

23 Questions To Ask Yourself Before Starting An Apparel Brand

23 Questions – Get Ready To Launch Your Brand

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.

How to create a fashion mood board

How To Create A Fashion Mood Board

A fashion mood board is a fantastic way to set the visual direction for a clothing brand project. In this post, you will get actionable mood board tips so you can go and create yours asap.

Finding Your Fashion Brand Niche

Finding Your Fashion Brand Niche – In 7 Easy Steps (2022)

The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.

Style Number

How To Set Your Style Numbers

When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system for you to use.

How To Source Fabric

How To Source Fabrics For Your Brand

How do I work with minimum order quantities? How can you tell the difference between an average fabric and a higher quality fabric? Are there other ways to source fabric? How do I find out about trade fairs and marketplaces?

Apparel Entrepreneurship Define Customer

How To Define Your Customer

By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

Apparel Entrepreneurship Product Range Plan

Use A Product Range Plan For Your Apparel Brand

A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.

Garment Price Calculator

Garment Price Calculator

The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale or direct to consumer.


Sustainability Certification Guide (2022)

The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standards out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.

Apparel Entrepreneurship Quality Control

Quality Control

Quality control means ensuring, at a minimum cost, that the quality requirements of a product is being achieved at every stage of manufacturing, from raw materials to boxed stock.

Tech Pack

What Is A Tech Pack & Why Do You Need It?

A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.

Fashion Trade Shows 101

Fashion Trade Shows 101

It’s trade show time. It’s actually always trade show time somewhere around the world, depending on your niche and product. Unless there is an ongoing pandemic of course. Many of you brand owners ask us: Should I exhibit with my brand? Are ...

Apparel Entrepreneurship Where to bootstrap?

Tips For Bootstrapping Your Startup

Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide to bootstrapping.

9 mistakes fashion startups make and how to avoid them

9 Mistakes Fashion Startups Make & How To Avoid Them

Many entrepreneurs have launched successful apparel brands. Why not learn from their success, so you can launch faster and avoid expensive mistakes. Birthing a clothing line will take some time and effort, and if you really want it to fly, it will take some serious strategizing and planning before launching. So skip the headaches and the stress and read about 9 common mistakes and increase your chances of succeeding from the start.

Apparel Dropshipping

How To Increase Your Apparel Business By Using Dropshipping

If you are an existing clothing brand that wants to expand, whether it is for creating a lifestyle brand, get into new segments, add personalization, or just having more styles to sell and generate more income, you should seriously consider dropshipping as a viable option to do this.

Deadstock Fabrics

Deadstock Fabrics 101

What is deadstock, how sustainable is it and what are the pros and cons? We are laying it out in this article, so you can make informed decisions moving forward with your business.

The Apparel Entrepreneurship Podcast

AEP057 – Success Tips For Emerging Designers With Brian Hill

Today we are extremely excited to share an in-depth conversation with our friend Brian Hill – the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today’s podcast episode we chat about so many great, inspiring things.

The Apparel Entrepreneurship Podcast

AEP055 – Design Innovation, Brand Building & Awards

Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more.

Apparel Entrepreneurship The Environmental Impact of Fashion

The Environmental Impact Of Fashion

The apparel industry has a significant impact on the environment. Fashion is a 3 trillion dollar industry, and it is continuously growing. Unfortunately so is the environmental impact. We should all ask us the questions: what do we want to do & what can we do about the harm caused by our industry.