Functional Fabric Fair

FREE SEMINAR IN NEW YORK

Ana from Apparel Entrepreneurship will present the free seminar How To Optimize Your Brand For Growth at the Functional Fabric Fair in New York, July 22nd.

Apparel Entrepreneurship How To Create A Mood Board

HOW TO CREATE A MOOD BOARD

A mood board is a visual summary of inspirational images, objects, material swatches, trims or product examples that explain the concept and feeling of your brand, collection or customer. Basically a brain dump of whatever you are inspired by.

Apparel Entrepreneurship 9 Steps To Become A Sustainable Apparel Brand

9 STEPS TO BECOME A SUSTAINABLE APPAREL BRAND

Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near

Apparel Entrepreneurship Product Range Plan

USE A PRODUCT RANGE PLAN FOR YOUR APPAREL BRAND

A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.

Apparel Entrepreneurship Define Customer

HOW TO DEFINE YOUR CUSTOMER

By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

How To Design Without Knowing How To Draw

HOW TO DESIGN WITHOUT KNOWING HOW TO DRAW

We have received some questions about this topic and we feel the need to address it. The question is: Do I need to know how to draw to start a clothing brand? The short direct answer is No, you can start and run a successful

Apparel Entrepreneurship Live Q&A

LIVE Q&A

We are having a Live Question & Answers session. Send us your questions and join us on Thursday.

Apparel Entrepreneurship Terms Of Agreement

WHY YOU SHOULD USE TERMS OF AGREEMENT

When you have found suppliers and manufacturers to work with, we recommend that you write an agreement with them. Not just emails, but a signed contract. What you need is TOA, or Terms Of Agreement. This is a contract between you and the supplier or

The Apparel Entrepreneurship Podcast

THE APPAREL ENTREPRENEURSHIP PODCAST

Today is the start of The Apparel Entrepreneurship Podcast! On each episode of The Apparel Entrepreneurship Podcast, we will discuss hands-on tactics touching on all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product range planning,

Apparel Entrepreneurship Expectations

WHAT TO EXPECT WHEN LAUNCHING AN APPAREL BRAND

You have a great idea and a vision of what you want to do with your brand. If you haven’t been in the game before, it is difficult to know what to expect. It is going to be the best journey of your life, but

Line Sheet Template

WHAT IS A LINE SHEET AND WHY DO YOU NEED ONE?

If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.

Apparel Entrepreneurship How To Calculate Your Product Price

HOW TO CALCULATE YOUR PRODUCT PRICE

Your product price is directly related to your market position, your target customer, and your profits. The price should fit in your product range strategy and allow the margin you desire. To create a proper collection plan and to be able to make strategic decisions

FIND OVER 280 SUSTAINABLE SUPPLIERS

A common challenge for clothing brands is to find material suppliers that can provide fabrics and accessories, exact matching their needs. As most modern brands also have an environmental strategy, it can be a time-consuming process to find the right materials. To make it easier

Apparel Entrepreneurship Costing Sheet

HERE IS THE TOOL YOU NEED FOR GREAT RESULTS

As an apparel entrepreneur you need to be on top of your financials and already from the start keep track of your costs. If you are not in control of your numbers, you’ll soon find yourself out of business. Since your apparel is the core

Apparel Entrepreneurship Read This Before Starting a Clothing Line

READ THIS BEFORE STARTING A CLOTHING LINE (LESSONS LEARNED)

Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put

Apparel Entrepreneurship Organic Cotton 101

ORGANIC COTTON 101

Cotton plays a big part in every human's life. We wear it, we dry ourselves with it, we sleep on it, we even walk on it, and our kids may play with it. In this article, we explain what organic cotton is, why you should

Apparel Entrepreneurship How To Set Your Style Numbers

HOW TO SET YOUR STYLE NUMBERS

When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system

Apparel Entrepreneurship How to Design Your Clothing Line

HOW TO DESIGN YOUR CLOTHING LINE

When running an apparel brand, clothing design is the core of your business. Designing your clothing line can be challenging. There are many aspects to think of to make it stand out in a crowded fashion market. You want to create clothes that represent your

SUSTAINABILITY CERTIFICATION GUIDE

The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standard out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your

Apparel Entrepreneurship The Environmental Impact of Fashion

THE ENVIRONMENTAL IMPACT OF FASHION

The apparel industry has a significant impact on the environment. Fashion is a 3 trillion dollar industry, and it is continuously growing. Unfortunately so is the environmental impact. We should all ask us the questions: what do we want to do & what can we

FREE LIVE WEBINAR

Free Live Webinar: How to Successfully Launch a Clothing Line - A step-by-step guide: from idea to market launch.

33 Ways To Grow Your Apparel Brand in 2019

33 WAYS TO GROW YOUR APPAREL BRAND IN 2019

Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the

Finding Your Fashion Niche Market in 7 Easy Steps

FINDING YOUR FASHION BRAND NICHE – IN 7 EASY STEPS (2019)

The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is

Apparel Entrepreneurship 33 Steps To Build A Great Online Store

33 STEPS TO BUILD A GREAT ONLINE STORE

Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible?

Apparel Entrepreneurship Find A Graphic Designer

FIND A GRAPHIC DESIGNER

Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.

Apparel Entrepreneurship_Who_Do_You_Need_on_Your_Team

WHO DO YOU NEED ON YOUR TEAM?

When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on

Tech Pack

WHAT IS A TECH PACK & WHY DO YOU NEED IT?

A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind,

Apparel Entrepreneurship Stand Out

STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company

Fabric Swatches

FREE FABRIC SWATCHES & NO MINIMUM ORDERS

SwatchOn is an online fabric supplier from Korea with a selection of over 100.000 fabrics. To fully feel the selected swatches, they send you them for free. They have no minimum order quantity.

Apparel Entrepreneurship Fabric Schiool

FABRIC SCHOOL

Fabrics are a very big part or your business and your brand’s story. Fabrics are what your products are made of and therefore a huge opportunity for you to differentiate your brand from the competition. By working with suppliers and mills directly you can make

Garment Price Calculator

GARMENT PRICE CALCULATOR

The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale

Apparel Glossary

APPAREL GLOSSARY

Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your

Clothing Brand How To Brief A Designer

HOW TO BRIEF A DESIGNER

If you are not the one designing your collection, you need to find someone that's going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it