A fashion mood board is a fantastic way to set the visual direction for a clothing brand project. In this post, you will get actionable mood board tips so you can go and create yours asap.
The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.
When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system for you to use.
How do I work with minimum order quantities? How can you tell the difference between an average fabric and a higher quality fabric? Are there other ways to source fabric? How do I find out about trade fairs and marketplaces?
By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan.
A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.
A list of international trade shows 2022, divided into 2 segments: Material sourcing – fabrics and trims & Exhibiting fairs – where you can exhibit and sell your brand
The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standards out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.
Don’t start any manufacturing before making a complete Bills Of Materials. You need it together with a solid tech pack for each and every garment.
The Apparel Entrepreneurship Sourcing List contains over 700 clothing manufacturers and suppliers worldwide.
Quality control means ensuring, at a minimum cost, that the quality requirements of a product is being achieved at every stage of manufacturing, from raw materials to boxed stock.
A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.
Get Fashion Tech Pack Templates, Design Vector Flats, Croquis Templates, Bill Of Materials Templates, & Measurement List Templates.
It’s trade show time. It’s actually always trade show time somewhere around the world, depending on your niche and product. Unless there is an ongoing pandemic of course. Many of you brand owners ask us: Should I exhibit with my brand? Are ...
You want to have a thriving business, with loyal recurring customers. That’s why we have put together this easy to understand guide. To give you tactics that WORK! To give you clarity on what actions to take right away, and get RESULTS.
We have put together a list of things to look for when searching for a great manufacturing partner. All these questions and things in the list will help you find a good match for your brand and products.
Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide to bootstrapping.
Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.
Many entrepreneurs have launched successful apparel brands. Why not learn from their success, so you can launch faster and avoid expensive mistakes. Birthing a clothing line will take some time and effort, and if you really want it to fly, it will take some serious strategizing and planning before launching. So skip the headaches and the stress and read about 9 common mistakes and increase your chances of succeeding from the start.
If you are an existing clothing brand that wants to expand, whether it is for creating a lifestyle brand, get into new segments, add personalization, or just having more styles to sell and generate more income, you should seriously consider dropshipping as a viable option to do this.
We are covering 5 simple actions for how you can shift into a growth mindset. This shift and these actions you take based on your new growth mindset can result in a massively successful apparel business and life.
Many designers are afraid of this happening to them or they have already had some bad experiences with issues regarding this problem. We are talking about plagiarism and copying. How to protect yourself and deal with someone or another brand knocking off your products or design.
You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.
Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing?
Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and it is understandable why someone wants to tap in. But the completion is fierce, so you want to do it right and you want to get noticed.
If you want to learn how to start a clothing brand, then this article is for you. We’ll go over all the steps involved in starting and running a clothing brand, in what order you need to think about them what is important.
Here are 6 benefits to why you should consider joining the 6-week accelerator program, join Apparel Entrepreneurship Membership Program, or work with us one-on-one to get advice and support while launching your dream brand.
What is deadstock, how sustainable is it and what are the pros and cons? We are laying it out in this article, so you can make informed decisions moving forward with your business.
Listen to The Apparel Entrepreneurship Podcast 61 In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand goi ...
Listen to The Apparel Entrepreneurship Podcast 60 In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid. Put on your ...
Listen to The Apparel Entrepreneurship Podcast 59 The fashion industry has grown by 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the m ...
The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year.
Today we are extremely excited to share an in-depth conversation with our friend Brian Hill – the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today’s podcast episode we chat about so many great, inspiring things.
Listen to The Apparel Entrepreneurship Podcast 56 In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sophia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. ...
Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more.
Listen to The Apparel Entrepreneurship Podcast 54 In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters a ...
In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what’s not a niche, but instead a market segment, product area, product category, or trend?
By consistently creating content on your blog, your customers will get accustomed to visiting your website weekly. This will increase your brand awareness and your sales.
Listen to The Apparel Entrepreneurship Podcast 52 In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in wo ...
An inspiring interview with Stefanie Sacherow, the Senior Project Manager at the performance fabrics fair Performance Days in Munich, Germany. We discuss digital material sourcing, innovative materials & sustainability.
The apparel industry has a significant impact on the environment. Fashion is a 3 trillion dollar industry, and it is continuously growing. Unfortunately so is the environmental impact. We should all ask us the questions: what do we want to do & what can we do about the harm caused by our industry.
Listen to The Apparel Entrepreneurship Podcast AEP048 This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel bran ...
In this article about how to create an ecommerce site for your clothing brand, you will learn how to create a cost-efficient e-com store for your business. There is no need to pay large sums for the design and development of your site. Set up your e-commerce in no time with an existing, well established open-source systems.
In this episode, we are going to give you over 20 actionable tips on what you can work on and what you can do for your customers and communities.
Listen to The Apparel Entrepreneurship Podcast AEP043 4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month wit ...