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Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.

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Online marketing is as it sounds, every bit of marketing you do online – computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.

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The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.

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When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too: the business side.

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ISPO Munich 2019 In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. From February 3–6 2019 more than 2,800 exhibitors will be presenting their latest sports products at the Messe München exhibition grounds in Munich, Germany. This multi-segment trade show covers areas such as [...] Continue Reading

Enter the contest to win the Apparel Entrepreneurship E-Book.

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The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standard out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.

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Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact. The best growth is controlled.

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A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.

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A curated list of podcasts we recommend, that we think you will enjoy, divided in 3 categories: Entrepreneurship, Sustainability and Fashion.

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The E-Book For Apparel Entrepreneurs Apparel Entrepreneurship is an inspirational and educational book that will guide you in the achievement of starting and running your apparel brand. It provides you the education and experience to do it, together with hands-on tools and steps to action. It gives you the information and tells you HOW to implement [...] Continue Reading

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.

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Where do you find your inspiration? Here is an answer plus hopefully some inspiration to the ones who want to get inspired.

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The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.

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SwatchOn is an online fabric supplier from Korea with a selection of over 100.000 fabrics. To fully feel the selected swatches, they send you them for free. They have no minimum order quantity.

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Fabrics are a very big part or your business and your brand’s story. Fabrics are what your products are made of and therefore a huge opportunity for you to differentiate your brand from the competition. By working with suppliers and mills directly you can make your own special fabrics that don’t exist anywhere else.  To learn about fabrics and to find ways to cleverly and strategically use them in your collections is like a guarantee for your brand.

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Find over 500 garment manufacturers in the Member Zone.

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The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale or direct to consumer.

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Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.

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If you are not the one designing your collection, you need to find someone that’s going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it into a tangible concept, collection, and products.

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Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing?

Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and it is understandable why someone wants to tap in. But the completion is fierce, so you want to do it right and you want to get noticed.

If you want to learn how to start a clothing brand, then this article is for you. We’ll go over all the steps involved in starting and running a clothing brand, in what order you need to think about them what is important.

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Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.

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Clothing brands need to take a fresh look at all components in the business to become a brand of the future.

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We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.

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Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. We want to make a change, we want to make as little impact on this planet as possible. What makes an apparel brand sustainable? Read about these 9 steps to become a sustainable apparel brand.

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Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.

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By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

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Apparel Entrepreneurship The Apparel Entrepreneurship E-Book is now available for order here on our site. In the book, you’ll learn about apparel entrepreneurship from idea to market launch, and beyond. It is an inspirational and educational book that will guide you in the achievement of starting and running your apparel brand. This book is extremely detailed [...] Continue Reading

Ana from Apparel Entrepreneurship was part of the OutDoor Industry Award jury panel at the 2018 OutDoor show. Watch the process behind it in this short film.

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Apparel Entrepreneurship is presenting How to start a Sustainable Apparel Brand at the Functional Fabric Fair in New York, July 23, 2018.

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You want your business to evolve, to be successful in order for you to keep doing what you love. Of course you want to make a profit, but it doesn’t happen by itself. Look over your processes and every step along the way to envision how you want it all to enfold. Plan for profit from the beginning and don’t leave the numbers to chance. Consider these 5 steps when making your plan.

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We have received some questions about this topic and we feel the need to address it. The question is: Do I need to know how to draw to start a clothing brand? The short direct answer is No, you can start and run a successful brand without knowing how to draw. Here are our thoughts on this and a couple of steps you can take to get your design going.

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Quality control means ensuring, at a minimum cost, that the quality requirements of a product is being achieved at every stage of manufacturing, from raw materials to boxed stock.

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When designing, revisit your inspiration, the brand image, and your customer profile. The styles should fit in with the vision and identity of your brand. You will have to give the customer the connection between the brand image and the product. They need to correspond.

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Being an entrepreneur and running your own apparel business means there is always something to work on. No matter how much you work, you are never really done. At the same time there could be other things in your life that you want or need to do. Maybe you have a family that you want to spend time with or maybe you just have to catch the morning surf. The stress level is different from person to person. Don’t leave the day-to-day work-life balance to chance. Plan on living a balanced life with these tips.

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Are you about to start a sustainable apparel brand? Are you new in the apparel business? Are you a young professional who is just starting your own company with a sustainable profile? Where do you start? What do you do? What’s the process?
These questions and more are addressed in this lecture. You will learn about the process and different steps of launching a sustainable brand and about common and costly mistakes to avoid.

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A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.

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Don’t start any manufacturing before making a complete Bills Of Materials. You need it together with a solid tech pack for each and every garment.

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How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.

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When you have found suppliers and manufacturers to work with, we recommend that you write an agreement with them. Not just emails, but a signed contract. What you need is TOA, or Terms Of Agreement. This is a contract between you and the supplier or manufacturer that clearly states what both of you should deliver and what the expectations are.

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Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.

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You have a great idea and a vision of what you want to do with your brand. You are ready to kick off your project and get started with your apparel business. You probably have a picture in your mind how it will go, and it is for sure good to have a clear vision and goal. Before you make your business plan, think through what your expectations are. Here are 5 areas where you may need to reset them.

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37 mistakes to avoid if you want a successful apparel brand.

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Listen to our presentation HOW TO START A SUSTAINABLE APPAREL BRAND & join our guided tour SUSTAINABLE SOURCING @ PERFORMANCE DAYS, Munich.

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Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide to bootstrapping.

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A mood board is a visual summary of inspirational images, objects, material swatches, trims or product examples that explain the concept and feeling of your brand, collection or customer. Basically a brain dump of whatever you are inspired by.

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If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

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Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses, who read daily to gain knowledge. Knowledge builds up like compound interest and there is no upper limit. We love reading and we have put together a list of books for you that can do wonders for your personal development and your apparel brand. These books are must reads!

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Selling online is becoming increasingly popular. Over 50 % of global internet users have made an online purchase. That is around 1 billion users. Data shows that worldwide ecommerce sales will reach $4.5 trillion in 2021. Read this before starting your online shop.

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