Video Showing You How To Design Using Croquis Templates
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LIVE Q&A We are having a Live Question & Answers session. Send us your questions and join us on Thursday.
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THE APPAREL ENTREPRENEURSHIP PODCAST Today is the start of The Apparel Entrepreneurship Podcast! On each episode of The Apparel Entrepreneurship Podcast, we will discuss hands-on tactics touching on all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product range planning, marketing, sales, community growth, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with apparel industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. This podcast is a must-listen for everybody that is running an apparel brand or is working in the clothing industry.
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LECTURE – OPTIMIZING YOUR BRAND FOR GROWTH IN 2019 Apparel Entrepreneurship Lecture at Performance Days Munich – Optimizing Your Brand For Growth In 2019
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WHAT TO EXPECT WHEN LAUNCHING AN APPAREL BRAND You have a great idea and a vision of what you want to do with your brand. If you haven’t been in the game before, it is difficult to know what to expect. It is going to be the best journey of your life, but to make it less stressful, we suggest you take a look at your expectations. Disappointment usually comes from too high expectations. Right before you make your business plan, think through what your expectations are. Here are 5 areas where you may need to reset them.
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WHAT YOUR CLOTHING BRAND NEEDS, TO STAY RELEVANT IN 2019 Clothing brands need to take a fresh look at all components of the business to stay relevant 2019.
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WHAT IS A LINE SHEET AND WHY DO YOU NEED ONE? If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.
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HOW TO CALCULATE YOUR PRODUCT PRICE Your product price is directly related to your market position, your target customer, and your profits. The price should fit in your product range strategy and allow the margin you desire. To create a proper collection plan and to be able to make strategic decisions for your business, you need to calculate your product price early on in your product development cycle We have created a video to show how you can easily calculate the garment price.
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FIND OVER 280 SUSTAINABLE SUPPLIERS A common challenge for clothing brands is to find material suppliers that can provide fabrics and accessories, exact matching their needs. As most modern brands also have an environmental strategy, it can be a time-consuming process to find the right materials. To make it easier for you we have added over 280 new suppliers worldwide to the searchable database in the Member Zone.
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HERE IS THE TOOL YOU NEED FOR GREAT RESULTS As an apparel entrepreneur you need to be on top of your financials and already from the start keep track of your costs. If you are not in control of your numbers, you’ll soon find yourself out of business. Since your apparel is the core of your business, and product development such a big part of your operations you need to know the EXACT cost of producing each garment. Use this tool to keep track.
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READ THIS BEFORE STARTING A CLOTHING LINE (LESSONS LEARNED) Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them if you want your brand to succeed and grow.
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ORGANIC COTTON 101 Cotton plays a big part in every human’s life. We wear it, we dry ourselves with it, we sleep on it, we even walk on it, and our kids may play with it. In this article, we explain what organic cotton is, why you should use it, and how to find it.
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HOW TO SET YOUR STYLE NUMBERS When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system for you to use.
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FASHION TRADE SHOWS AND SOURCING FAIRS 2019 (-2020) A list of international trade shows divided into 2 segments: Material sourcing – fabrics and trims & Exhibiting fairs – where you can exhibit and sell your brand
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HOW TO DESIGN YOUR CLOTHING LINE When running an apparel brand, clothing design is the core of your business. Designing your clothing line can be challenging. There are many aspects to think of to make it stand out in a crowded fashion market. You want to create clothes that represent your point of view as a designer, at the same time as the collection sells. To improve your chances of succeeding with your line, go through these 12 steps before designing the clothing for your apparel brand collection.
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SUSTAINABILITY CERTIFICATION GUIDE The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standard out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.
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THE ENVIRONMENTAL IMPACT OF FASHION The apparel industry has a significant impact on the environment. Fashion is a 3 trillion dollar industry, and it is continuously growing. Unfortunately so is the environmental impact. We should all ask us the questions: what do we want to do & what can we do about the harm caused by our industry. To be able to take action, we first need to understand the problem. What makes the industry so polluting and what can be done about it?
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14 WAYS TO SECURE MORE WHOLESALE ORDERS FOR YOUR APPAREL BRAND Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.
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FREE LIVE WEBINAR Free Live Webinar: How to Successfully Launch a Clothing Line – A step-by-step guide: from idea to market launch.
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33 WAYS TO GROW YOUR APPAREL BRAND IN 2019 Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact. The best growth is controlled.
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FINDING YOUR FASHION BRAND NICHE – IN 7 EASY STEPS (2019) The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.
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33 STEPS TO BUILD A GREAT ONLINE STORE Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.
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FIND A GRAPHIC DESIGNER Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.
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FASHION & ENTREPRENEURSHIP PODCAST TIPS A curated list of podcasts we recommend, that we think you will enjoy, divided in 3 categories: Entrepreneurship, Sustainability and Fashion.
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MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 3(3)] Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.
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MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 2(3)] Online marketing is as it sounds, every bit of marketing you do online – computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.
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MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)] The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.
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WHO DO YOU NEED ON YOUR TEAM? When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too: the business side.
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ISPO MUNICH 2019 – THE WORLD’S LARGEST SPORTS EXHIBITION ISPO Munich 2019 In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. From February 3–6 2019 more than 2,800 exhibitors will be presenting their latest sports products at the Messe München exhibition grounds in Munich, Germany. This multi-segment trade show covers areas such as [...] Continue Reading
CONTEST – WIN THE APPAREL ENTREPRENEURSHIP E-BOOK Enter the contest to win the Apparel Entrepreneurship E-Book.
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WHAT IS A TECH PACK & WHY DO YOU NEED IT? A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.
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Continue Reading- THE COMPLETE GUIDE TO RUNNING AN APPAREL BRAND The E-Book For Apparel Entrepreneurs Apparel Entrepreneurship is an inspirational and educational book that will guide you in the achievement of starting and running your apparel brand. It provides you the education and experience to do it, together with hands-on tools and steps to action. It gives you the information and tells you HOW to implement [...] Continue Reading
23 QUESTIONS TO ASK YOURSELF BEFORE STARTING AN APPAREL BRAND You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.
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HOW TO GET YOUR DESIGN INSPIRATION GOING Where do you find your inspiration? Here is an answer plus hopefully some inspiration to the ones who want to get inspired.
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STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.
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FREE FABRIC SWATCHES & NO MINIMUM ORDERS SwatchOn is an online fabric supplier from Korea with a selection of over 100.000 fabrics. To fully feel the selected swatches, they send you them for free. They have no minimum order quantity.
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FABRIC SCHOOL Fabrics are a very big part or your business and your brand’s story. Fabrics are what your products are made of and therefore a huge opportunity for you to differentiate your brand from the competition. By working with suppliers and mills directly you can make your own special fabrics that don’t exist anywhere else. To learn about fabrics and to find ways to cleverly and strategically use them in your collections is like a guarantee for your brand.
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OVER 500 GARMENT MANUCTURERS Find over 500 garment manufacturers in the Member Zone.
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GARMENT PRICE CALCULATOR The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale or direct to consumer.
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APPAREL GLOSSARY Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.
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HOW TO BRIEF A DESIGNER If you are not the one designing your collection, you need to find someone that’s going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it into a tangible concept, collection, and products.
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HOW TO START A CLOTHING BRAND Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing?
Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and it is understandable why someone wants to tap in. But the completion is fierce, so you want to do it right and you want to get noticed.
If you want to learn how to start a clothing brand, then this article is for you. We’ll go over all the steps involved in starting and running a clothing brand, in what order you need to think about them what is important.
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CREATE THE CLOTHING BRAND OF THE FUTURE Clothing brands need to take a fresh look at all components in the business to become a brand of the future.
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RESOURCES TO HELP YOU SUCCEED We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.
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9 STEPS TO BECOME A SUSTAINABLE APPAREL BRAND Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. We want to make a change, we want to make as little impact on this planet as possible. What makes an apparel brand sustainable? Read about these 9 steps to become a sustainable apparel brand.
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HOW TO DEFINE YOUR CUSTOMER By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan.
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THE BOOK IS NOW AVAILABLE Apparel Entrepreneurship The Apparel Entrepreneurship E-Book is now available for order here on our site. In the book, you’ll learn about apparel entrepreneurship from idea to market launch, and beyond. It is an inspirational and educational book that will guide you in the achievement of starting and running your apparel brand. This book is extremely detailed [...] Continue Reading
OUTDOOR INDUSTRY AWARD JURY PROCESS Ana from Apparel Entrepreneurship was part of the OutDoor Industry Award jury panel at the 2018 OutDoor show. Watch the process behind it in this short film.
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APPAREL ENTREPRENEURSHIP IN NEW YORK Apparel Entrepreneurship is presenting How to start a Sustainable Apparel Brand at the Functional Fabric Fair in New York, July 23, 2018.
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