Listen to The Apparel Entrepreneurship Podcast 59 The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you
The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year.
If you are an existing clothing brand that wants to expand, whether it is for creating a lifestyle brand, get into new segments, add personalization, or just having more styles to sell and generate more income, you should seriously consider dropshipping as a viable option to do this.
A fashion mood board is a fantastic way to set the visual direction for a clothing brand project. In this post, you will get actionable mood board tips so you can go and create yours asap.
Many entrepreneurs have launched successful apparel brands. Why not learn from their success, so you can launch faster and avoid expensive mistakes. Birthing a clothing line will take some time and effort, and if you really want it to fly, it will take some serious strategizing and planning before launching. So skip the headaches and the stress and read about
Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things.
Listen to The Apparel Entrepreneurship Podcast 56 In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sophia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations. Sophia takes
Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming
Listen to The Apparel Entrepreneurship Podcast 54 In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on
In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend?
By consistently creating content on your blog, your customers will get accustomed to visiting your website weekly. This will increase your brand awareness and your sales.
Listen to The Apparel Entrepreneurship Podcast 52 In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all
An inspiring interview with Stefanie Sacherow, the Senior Project Manager at the performance fabrics fair Performance Days in Munich, Germany. We discuss digital material sourcing, innovative materials & sustainability.
The apparel industry has a significant impact on the environment. Fashion is a 3 trillion dollar industry, and it is continuously growing. Unfortunately so is the environmental impact. We should all ask us the questions: what do we want to do & what can we do about the harm caused by our industry.
In this sixth part of the series, we are talking about Selling Your Products.
You want to have a thriving business, with loyal recurring customers. That’s why we have put together this easy to understand e-guide. To give you tactics that WORK! To give you clarity on what actions to take right away, and get RESULTS.
In this fifth part of the 6-part series, we are talking about Making Your Garments.
Listen to The Apparel Entrepreneurship Podcast AEP048 This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fourth
A LIVE workshop series that will show you how to grow your online presence and business. Even in uncertain times. The workshop is structured in 6 steps: Reality, Market Match, Traffic, Conversion, Evaluation, & Action Plan.
In this article about how to create an ecommerce site for your clothing brand, you will learn how to create a cost-efficient e-com store for your business. There is no need to pay large sums for the design and development of your site. Set up your e-commerce in no time with an existing, well established open-source systems.
In this third part of the series, we are talking about how to Build Your Brand.
The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.
In this second part of the series, we are talking about the second step; Manage Your Business.
Step 1 of the Apparel Entrepreneurship 6-step process: Build Your Foundation
Recommended business books for both start-up and established clothing brands.
This Course will guide you through our proven 6-step success blueprint on how to go from just an idea, to having your own profitable apparel brand. At the end of this course, you will know how to turn your dream into reality, and you will have the building blocks to run a sustainable business that can support yourself and your
In this episode, we are going to give you over 20 actionable tips on what you can work on and what you can do for your customers and communities.
We are starting a masterclass & workshop series to help you start, run, and scale your apparel business. Take the opportunity and register below to join us for one of our free masterclasses or one of our premium workshops. There are limited seats, so make sure to reserve your seat early. We hope to meet you live:)
Listen to The Apparel Entrepreneurship Podcast AEP043 4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month without paying a cent on advertising? This goes for us at Apparel Entrepreneurship as well. Actually we created our website
Many designers are afraid of this happening to them or they have already had some bad experiences with issues regarding this problem. We are talking about plagiarism and copying. How to protect yourself and deal with someone or another brand knocking off your products or design.
Listen to The Apparel Entrepreneurship Podcast AEP042 Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. How to protect yourself and deal with plagiarism. Brands ripping off other designers' work is not a secret. In recent years it has been easier to out
We are covering 5 simple actions for how you can shift into a growth mindset. This shift and these actions you take based on your new growth mindset can result in a massively successful apparel business and life.
Listen to The Apparel Entrepreneurship Podcast AEP041 In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It's a set of beliefs, assumptions, and notions that you have about your world. But your beliefs are shaped when you were little. The society and your parents and the culture you were brought
Listen to The Apparel Entrepreneurship Podcast AEP040 In this fairly short episode, we talk about one simple, but yet very important differentiator, that can make or break your sales. It all has to do with this common advice that we get, that you should do what you love. Put on your headphones and listen to this easy shift that many brands overlook. Show
You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see
Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. We want to make a change, we want to make as little
Listen to The Apparel Entrepreneurship Podcast AEP039 "I want to bring my ideas to life, but I’m struggling how to get there." "What I am most struggling with at the moment is production planning. When you have all the designs, how to plan different material demands? Since it is hard to find some good fabric in Slovenia, how can I get some
Pantone just released its trend forecasting guide for the fall/winter 20/21 season’s colors. The release consists of 14 colors, 10 vibrant and 4 classic ones.
Listen to The Apparel Entrepreneurship Podcast AEP038 In this episode of the Apparel Entrepreneurship Podcast, we talk about fashion trade shows and more specifically how to grow your brand by exhibiting at a trade show. So in this episode, we are dissecting the whole thing. What exactly are trade shows in case you haven’t been to one? Why you should or shouldn’t be at
The Apparel Entrepreneurship guide to textile certifications and standards for sustainability. There are many certifications and standard out there helping us consider the environment and ethical work environments. Read up on the certifications organizations in this guide and determine which are important to you and your brand.
We have received some questions about this topic and we feel the need to address it. The question is: Do I need to know how to draw to start a clothing brand? The short direct answer is No, you can start and run a successful brand without knowing how to draw. Here are our thoughts on this and a couple
Listen to The Apparel Entrepreneurship Podcast AEP037 In this episode of the Apparel Entrepreneurship Podcast, we talk about sourcing or more specifically How to maximize your sourcing fair visit. We explain what they are, what you can expect from the sourcing fairs, and some dos and don'ts. We further discuss why it is a good idea to visit a sourcing fair,
Are you thinking about starting a clothing brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing? Clothing is a 3 trillion dollars industry, and over one trillion garments are sold worldwide every year. It is a huge market and
Desinder is an online, connecting platform for brands and freelance designers to work on product-based projects including apparel, footwear, bags, and accessories.
A list of international trade shows divided into 2 segments: Material sourcing - fabrics and trims & Exhibiting fairs - where you can exhibit and sell your brand
In this fairly short episode of the Apparel Entrepreneurship Podcast we address a question that we receive all the time; How Do You Know When You Are Ready To Launch?
Early on in your business you need to work on your brand identity. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. In this article we take a closer look at picking your brand name.
Listen to The Apparel Entrepreneurship Podcast AEP035 This is the episode many of you have been waiting for. It’s the first interview ever here on the Apparel Entrepreneurship Podcast, and it’s about how to best work with a manufacturer. We are talking to Kevin Van Lancker, founder and CEO of Sportwear of Tomorrow, a manufacturer of sublimated sportswear. They are the
Listen to The Apparel Entrepreneurship Podcast AEP034 In this episode of the Apparel Entrepreneurship podcast, we talk about planning a productive 2020. You'll get tangible advice and tips on how to plan your work and manage your time. First, we talk about how to plan your year on a high level. We will continue to discuss how you can plan your
Listen to The Apparel Entrepreneurship Podcast AEP033 <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> In this episode of the Apparel Entrepreneurship podcast, we talk about 7 predictions and apparel business trends for 2020. We have worked with hundreds of brands through the Apparel Entrepreneurship Membership Program, one-on-one coaching, the Ana Kristiansson Design Agency, helping entrepreneurs start, run, and scale