Sportswear Inc. Must Reads


Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses, who read daily to gain knowledge. Knowledge builds up like compound interest and there is no upper limit.

We love reading and we have put together a list of books for you that can do wonders for your personal development and your apparel brand. These books are must reads!

Creative Confidence by David Kelley and Tom Kelley

For all creatives out there this is an extremely powerful book on unleashing the creativity that lies within all of us.

Get it here!

Creative Confidence

Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

Find your niche and dominate it. Going into a “busy” market will mean less atention and less customers. I strongly recommend this book to not only sportswear brand startups but anyone that’s thinking about starting a company.

Get it here!

Blue Ocean Strategy

The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

It it was it sais in the title. Follow the 22 laws and have a winning brand. A classic book in the marketing segment, quick read, that you will pick up over and over again.

Get it here!

Sportswear Inc. 22 Immutable Laws Of Marketing

Let My People Go Surfing by Yvon Chouinard

This is the book that inspired me to start my first brand. I really resonated with the fact that you can run a clothing business your way. It’s a fantastic example of how you can live a life doing things you love and working with things you are passionate about. The Patagonia “purpose” is much bigger than just some clothes. They inspire and motivate for more sustainable businesses.

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Let My People Go Surfing

The One Thing by Gary Keller & Jay Papasan

This book is a must read not only for business purposes but for your entire life. The title says it all – mutitasking doesn’t work, focus on one thing at a time.

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The One Thing

Start Something That Matters by Blake Mycoskie

This is a book about doing good and starting something with a purpose.

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Sportswear Inc. Start Something That Matters

Steal Like An Artist by Austin Kleon

Want to boost your creativity? Read this book! If you steal from one artist it’s stealing, but if you steal from 100 artists it’s called inspiration and reasearch. Nothing is original and what makes the work yours is the remix and the YOU seasoning you add to it. All the best artist steal?

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Steal Like An Artist

It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden

A fantastic quick read! Not only for startup entrepreneurs, but for all creatives out there!

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Sportswear Inc. It's Not How Good You Are

Fashionpedia by Fashionary

This is a book every designer and apparel startup entrepreneur should have in their studio! As they describe the book – The ultimate fashion bible. Fashionpedia is a visual fashion dictionary covering all the technical terms from style to materials to production with illustrations and infographics.

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Purple Cow – Transform Your Business by Being Remarkable by Seth Godin

On the back of it it says: Your product will only survive in a crowded marketplace if you stop advertising and start innovating.
This is a must read!

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Sportswear Inc. Purple Cow

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