A product range plan is a detailed, written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, the number of styles, colors, variations, and features. It also includes financial information and sales forecasting.
You can start planning your collection in this document before you even design your styles. It’s a solid way of structuring the collection and keeping track of styles. Fill it out further in the product development process, to ensure you have the right amount of colors, SKUs, and that you ultimately meet your target prices and margins.
The product range plan should be used before going into production, and during as well as after the production phase. All the latest information regarding your product range and its costs will fit in this living document. Keep track of new styles, updated styles, carry-over styles, styles to be canceled, and new/carry-over colors.
Parts of the range plan can also be used when pitching to buyers. It will help them see the entire collection more clearly and it will give them a clear understanding of where you are headed with your brand. Things like style names and numbers, colorways, delivery dates, intended retail prices, wholesale prices, etc can be communicated but we would recommend not to show your margins and manufacturers, this is your information to keep and grow your brand and business.
This product contains a product range plan in Excel format (PC) and in Numbers format (Mac).