16 Ways To Create Hype Around Your Brand Launch

Succeed Before You Even Start: 16 Ways to Building Hype Around Your Upcoming Brand Launch

16 Ways To Create Hype Around Your Brand Launch

Are you ready to launch your brand and make a big impact?

A successful brand launch depends on many factors, but one of the most crucial is building excitement and anticipation beforehand. By creating hype around your upcoming launch, you can generate buzz and attract attention, which can lead to higher engagement and better overall results.

In this post, we’ll explore 16 proven strategies for building hype and making a splash with your brand launch. From leveraging social media and influencer marketing to hosting events and crafting compelling stories, these tactics will help you create a sense of urgency and draw in potential customers.

So, let’s get started and set the stage for your brand’s triumphant debut!



1. Develop a strong social media presence on platforms such as Instagram, TikTok, and Twitter. Use these platforms to showcase your brand’s aesthetic and tease upcoming product releases. Utilize Instagram stories, and Reels for behind-the-scenes, product features, and styling tips.

2. Collaborate with influencers in your target market to increase brand visibility. Work with influencers who align with your brand’s values and aesthetics to create sponsored posts and product reviews.

3. Create a visually-appealing website to showcase your products and provide information about your brand. Your website should be easy to navigate and provide detailed product information, high-quality images, and a seamless checkout process.

4. Utilize email marketing to keep customers informed about new releases and promotions. Build an email list by offering an incentive for signing up, such as a discount code or exclusive access to sales.

5. Consider offering exclusive online discounts or promotions to drive online sales. This can be in the form of flash sales, or by offering discounts to those who sign up for your email list.

6. Utilize SEO tactics to optimize your website and social media content for search engines. This will help your brand appear at the top of search results when people are searching for related keywords.

7. Create a content marketing strategy that includes creating high-quality and engaging blog posts, videos, infographics, and other types of content that will help attract and retain customers.



8. Host a launch event or pop-up shop to generate buzz and give customers an opportunity to interact with the brand and products in person. Make sure the event aligns with your brand’s aesthetic and values.

9. Reach out to local boutiques or department stores to stock your products. Building relationships with these retailers will help increase your brand’s visibility and drive sales.

10. Collaborate with other fashion brands or designers to cross-promote each other’s products. Partnering with complementary brands can help expose your brand to new audiences.

11. Consider participating in fashion shows or industry events to increase visibility. This can be a great way to showcase your products and build relationships with industry professionals and media.

12. Network with fashion industry professionals and media to gain coverage for your brand in fashion publications. Reach out to fashion bloggers, editors, and stylists to introduce them to your brand and products.

13. Create a strong packaging design that aligns with your brand’s aesthetic. This will help create a memorable unboxing experience for customers and increase the likelihood of repeat purchases.

14. Consider creating a loyalty program for customers who make repeat purchases. This can help increase customer retention and drive sales.

15. Utilize offline advertising such as billboards, bus stop ads, and flyers to increase brand awareness and drive traffic to your website or store.

16. Create a referral program that rewards customers for referring friends and family to your brand. This can help drive new customers to your business.


Launching a brand is a big step, but with the right strategies in place, you can increase your chances of success. By building hype and excitement around your upcoming launch, you can draw in potential customers and generate buzz, which can help you make a lasting impression. Whether you focus on leveraging social media, hosting events, or crafting compelling stories, the key is to be strategic and consistent in your approach. By using the 16 tactics outlined in this post, you can set the stage for a successful brand launch and start your journey toward a bright future. Good luck and happy launching!


Join The Membership




This Course will guide you through our proven 6-step success blueprint, on how to go from just an idea, to learning exactly what it takes to launch your own profitable sustainable apparel brand. 


Let’s grow your brand!

Sign up for The Apparel Entrepreneurship Newsletter, giving you industry updates, content, tools, inspiration, guides, and special offers.

Your data will be handled according to our privacy policy.