• Finding Your Fashion Niche Market in 7 Easy Steps FINDING YOUR FASHION BRAND NICHE – IN 7 EASY STEPS (2019)

    The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.

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  • Apparel Entrepreneurship Find A Graphic Designer FIND A GRAPHIC DESIGNER

    Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.

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  • Fashion Podcast Tips FASHION & ENTREPRENEURSHIP PODCAST TIPS

    A curated list of podcasts we recommend, that we think you will enjoy, divided in 3 categories: Entrepreneurship, Sustainability and Fashion.

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  • Apparel Entrepreneurship_Who_Do_You_Need_on_Your_Team WHO DO YOU NEED ON YOUR TEAM?

    When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too: the business side.

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  • 23 Questions To Ask Yourself Before Starting An Apparel Brand 23 QUESTIONS TO ASK YOURSELF BEFORE STARTING AN APPAREL BRAND

    You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see if you are cut out for this or not.

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  • Apparel Entrepreneurship Stand Out STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

    The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.

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  • Apparel Glossary APPAREL GLOSSARY

    Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.

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  • Apparel Entrepreneurship Resources RESOURCES TO HELP YOU SUCCEED

    We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.

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  • Apparel Entrepreneurship Define Customer HOW TO DEFINE YOUR CUSTOMER

    By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan. 

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  • Sportswear Inc. Plan For Profit 5 STEPS TO MAKE A PROFIT

    You want your business to evolve, to be successful in order for you to keep doing what you love. Of course you want to make a profit, but it doesn’t happen by itself. Look over your processes and every step along the way to envision how you want it all to enfold. Plan for profit from the beginning and don’t leave the numbers to chance. Consider these 5 steps when making your plan.

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  • Apparel Entrepreneurship Work Life Balance ACHIEVING WORK LIFE BALANCE

    Being an entrepreneur and running your own apparel business means there is always something to work on. No matter how much you work, you are never really done. At the same time there could be other things in your life that you want or need to do. Maybe you have a family that you want to spend time with or maybe you just have to catch the morning surf. The stress level is different from person to person. Don’t leave the day-to-day work-life balance to chance. Plan on living a balanced life with these tips.

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  • WEBINAR: HOW TO START A SUSTAINABLE APPAREL BRAND

    Are you about to start a sustainable apparel brand? Are you new in the apparel business? Are you a young professional who is just starting your own company with a sustainable profile? Where do you start? What do you do? What’s the process?
    These questions and more are addressed in this lecture. You will learn about the process and different steps of launching a sustainable brand and about common and costly mistakes to avoid.

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  • Apparel Entrepreneurship Product Range Plan USE A PRODUCT RANGE PLAN FOR YOUR APPAREL BRAND

    A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.

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  • Apparel Entrepreneurship How To Run A Kickstarter Campaign HOW TO RUN A KICKSTARTER CAMPAIGN

    How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.

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  • Apparel Entrepreneurship Terms Of Agreement WHY YOU SHOULD USE TERMS OF AGREEMENT

    When you have found suppliers and manufacturers to work with, we recommend that you write an agreement with them. Not just emails, but a signed contract. What you need is TOA, or Terms Of Agreement. This is a contract between you and the supplier or manufacturer that clearly states what both of you should deliver and what the expectations are.

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  • READ THIS BEFORE STARTING YOUR APPAREL BRAND

    You have a great idea and a vision of what you want to do with your brand. You are ready to kick off your project and get started with your apparel business. You probably have a picture in your mind how it will go, and it is for sure good to have a clear vision and goal. Before you make your business plan, think through what your expectations are. Here are 5 areas where you may need to reset them.

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  • Sportswear Inc. How To Screw Up A Clothing Brand HOW TO SCREW UP A CLOTHING BRAND

    37 mistakes to avoid if you want a successful apparel brand.

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  • Bootstrapping TIPS FOR BOOTSTRAPPING YOUR STARTUP

    Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide to bootstrapping.

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  • Sportswear Inc. Mood Board HOW TO CREATE A MOOD BOARD

    A mood board is a visual summary of inspirational images, objects, material swatches, trims or product examples that explain the concept and feeling of your brand, collection or customer. Basically a brain dump of whatever you are inspired by.

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  • Sportswear Inc. Garment Costing Example GARMENT COSTING EXAMPLE

    If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

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  • Sportswear Inc. Must Reads MUST READS

    Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses, who read daily to gain knowledge. Knowledge builds up like compound interest and there is no upper limit. We love reading and we have put together a list of books for you that can do wonders for your personal development and your apparel brand. These books are must reads!

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  • Sportswear Inc. How To Start A Sportswear Brand HOW TO START A SPORTSWEAR BRAND

    Do you want to start a sportswear brand? Do you have some great design ideas or a cool new apparel concept? Can’t you find the styles you are looking for? The time could be now for you to start up that brand you have been thinking of. But where do you start? How do you go about to make it all happen?

    If you want to set up your own sportswear brand, then this article is for you. This is the complete guide!

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  • Become Your Own Boss BECOME YOUR OWN BOSS – START AN APPAREL BRAND

    We have been entrepreneurs for around 10 years now. On and off we have taken on traditional employments, but every time we have been drawn back to the freedom of entrepreneurship. Once you get the taste of it, it is really tough to do anything else. So what’s so appealing about running your own business? For us, these are the main reasons you would like to be your own boss.

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  • Sportswear Inc. How To Pick A Brand Name HOW TO PICK A BRAND NAME

    Early on in your business you need to work on your brand identity. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. In this article we take a closer look at picking your brand name.

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  • Sportswear Inc. Webinar WEBINAR: HOW TO START & RUN AN APPAREL BRAND

    Are you about to start an apparel brand? Where do you start? What do you do? What’s the process? These questions and more are addressed in the webinar How To Start & Run An Apparel Brand. Watch it for free at ISPO Academy.

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  • Sportswear Inc. How Who GAME CHANGER MASTERMIND

    We are launching our mastermind groups for apparel entrepreneurs 2018. Are you ready to take your business and entrepreneurship to the next level? We are hosting live interactive video calls, designed to move your ideas into action, to raise your game in business and life. Secure your spot, only 5-8 spots available for the first Mastermind round. You must apply before January 26.

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  • Sportswear Inc. How To Build An Online Shop HOW TO BUILD AN ONLINE SHOP

    In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.

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  • Sportswear brand team WHO DO YOU NEED ON YOUR TEAM? 17 ROLES TO FILL

    There are many roles that need to be filled in your business. As a small sportswear brand you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. So what are the typical roles you need to fill? Here they are, your dream team.

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  • Product Branding Concept PRODUCT BRANDING CONCEPT – LABELS & HANGTAGS

    A very important part of the product development is the product branding. How and where do you want your customers to see the brand identity? This is what you need for your garment!

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  • Sportswear Brands ISPO Munich ISPO – SPORTSWEAR BRANDS

    28th to 31st of January 2018, the world’s largest sports trade show for the sports industry takes place in Munich. We can recommend you to visit this yearly event in Germany for 6 different reasons.

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  • Sportswear Inc. 5 Ways To Finance Your Business 5 WAYS TO FINANCE YOUR BUSINESS

    As your business grows and your sales increase, your costs for running your business will also increase. Improving old styles and developing new ones will add costs to your budget. You will most certainly come to a point where the sales revenue isn’t enough to finance the growth of your company. You will need to look at ways of financing your business and cover the costs until you make enough revenue to pay it back. Here we take a look at 5 different options for financing your business.

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  • Sportswear Inc. How To Start An Apparel Brand HOW TO START AN APPAREL BRAND

    Do you want to start an apparel brand? Do you have some great design ideas or a cool new brand concept? Can’t you find the styles you are looking for? The time could be now for you to start that brand you have been thinking of. But where do you start? How do you go about to make it all happen? If you want to set up your own clothing brand, then this article is for you. We’ll give you an overview of the steps involved in starting your own business, and information that you have to think about.

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  • Sportswear Inc. Budget Template BUDGET TEMPLATE

    Before you make money you have to figure out how to spend it. It is a vital part of your business to make a financial roadmap for your company. You need a roadmap to understanding where you are going. By anticipating future spendings and cash flow you’ll improve your changes of succeeding in your venture.

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  • Sportswear Inc. Checklist BUSINESS START-UP CHECKLIST

    Business name, domain name, trademark, bank account… There are a few things to set up when you launch your business. Use this start-up checklist to make sure you tick everything off and get started on the right foot.

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  • Sportswear branding HOW TO CREATE YOUR BRAND IDENTITY

    11 questions to ask yourself before starting your sportswear brand. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. The competition is tough out there. Just look at all the brands that exist on the market.

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  • How much does it cost to start a sportswear brand? HOW MUCH DOES IT COST TO START AN APPAREL BRAND?

    Let’s take a look at the different areas where you need to spend your cash. Of course, to give an exact answer, we have to know the specifics for your brand, such as the size and type of your collection, marketing & sales strategy etc. So what we’ll do here is to look at the different areas where you need to spend some money. How much it will cost depends on if you can do it yourself, if you know some friendly soul that can help you to a low cost, or if you have to outsource it.

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  • APPAREL ENTREPRENEURSHIP ACCEPTS BITCOIN

    We accept Bitcoin because we embrace forward-thinking approaches. We like the power of new technology and the questioning of authority. We also like people and businesses that challenge the importance of middlemen, and strive for self-sufficiency.

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  • Sportswear Inc. Jack of All Trades 7 REASONS TO BE A JACK OF ALL TRADES

    A Jack Of All Trades is someone who is decent at everything, but not especially adapt at any one thing. However, there are advantages of being in charge of many areas of your business. Here we list 7 positive reasons to be a jack of all trades for your brand.

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  • Sportswear Inc. How Who HOW ARE YOU GOING TO DO IT & WHO IS GOING TO DO WHAT?

    By this point you already have a somewhat clear vision of what the brand should be about and who the ideal customer is. Now you just need to figure out how you are going to do it and the size of it all. If you are the creative type you will probably focus on the product and everything that has to do with it, but of course the other side needs attention too, and that’s the business side.

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  • Sportswear Inc. Get On The Numbers PIGGY BANK CHECK. GET ON THE NUMBERS

    You have your idea and you have your motivation going. You have asked yourself all the tough questions and you are convinced this is the best idea since the wheel. Now it is time to figure out how much it will cost you to get started and running this fantastic project.

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  • ANSWER THE TOUGH QUESTIONS A.K.A THE BUSINESS PLAN

    I’m not a very big fan of business plans, but before even starting you brand you need to know where your going and what your plan is. The business plan should be fun and a part of the creative process. What you put in it will be your base, that you rely on for the near future.

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  • Sportswear Inc. Do Something Different DO SOMETHING DIFFERENT

    You are excited about your idea and you have somewhat figured out what you would like to do. The products you’re thinking about are styles you would wish to wear, but will someone else want your stuff too? Is there a need for you clothing? Is there a gap in the market?

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  • Sportswear Inc. Customer Need EXCITING IDEA, BURNING INTEREST, & CUSTOMER NEED

    Starting a sportswear brand requires a lot of hard work, but it will be the best ride you’ve ever had. It’s vital to have a burning interest for what you do, to be able to cope all the way. You will need to keep that strong gut feeling you have about your idea alive, so don’t get pulled down by friends and family members that will try and talk you out of it.

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  • Apparel Entrepreneurship Business Plan Template Business Plan Template

    Download The Business Plan Template for FREE We are happy you are here. You are probably excited about your business idea and now you are ready to answer those tough questions. Go ahead and use the Apparel Entrepreneurship Business Plan Template for FREE. Subscribe to our newsletter to receive free tools, inspiration, guides, and special [...] Continue Reading
  • Sportswear Pricing Strategies SPORTSWEAR PRICING STRATEGIES

    One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

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  • The Ideal CEO - Sportswear Inc. PIPPI LONGSTOCKING – THE IDEAL CEO

    I didn’t get to “know” Pippi until I was actually an adult. I moved to Sweden from Romania when I was 11, and at that age all other kids had had their Pippi phase. Now since I have 2 kids of my own, I have become a big Pippi fan too.

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  • Sportswear Design Lessons 10 VALUABLE LESSONS FROM MY 15-YEAR CAREER AS AN APPAREL DESIGNER

    1. Always do your best.

    While still in college I did 3 internships. I tried to pick some diverse companies to spread my learning and to see what it really was like in the industry. As most internships I did some really basic boring things. But I tried to do my best, every day.

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  • Sportswear Inc. ISPO Munich SPORTSWEAR BRANDS AT ISPO 2018

    In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. February 5:th, the doors to the fair in Munich Germany will open up to over 2700 exhibitors and their products. You can spend four full days checking out the latest of outdoor, ski, action, sportswear, performance sports, textiles, health & fitness, and sourcing.

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  • Sportswear Inc. Business Plan BUSINESS PLAN TEMPLATE

    Download The Business Plan Template for FREE from Apparel Entrepreneurship.

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