Starting Up

Apparel Entrepreneurship Expectations

WHAT TO EXPECT WHEN LAUNCHING AN APPAREL BRAND

You have a great idea and a vision of what you want to do with your brand. If you haven’t been in the game before, it is difficult to know what to expect. It is going to be the best journey of your life, but to make it less stressful, we suggest you take a look at your expectations. Disappointment

Apparel Entrepreneurship Costing Sheet

HERE IS THE TOOL YOU NEED FOR GREAT RESULTS

As an apparel entrepreneur you need to be on top of your financials and already from the start keep track of your costs. If you are not in control of your numbers, you’ll soon find yourself out of business. Since your apparel is the core of your business, and product development such a big part of your operations you need

Apparel Entrepreneurship Read This Before Starting a Clothing Line

READ THIS BEFORE STARTING A CLOTHING LINE (LESSONS LEARNED)

Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them

Finding Your Fashion Niche Market in 7 Easy Steps

FINDING YOUR FASHION BRAND NICHE – IN 7 EASY STEPS (2019)

The fashion industry is a 3 trillion dollar industry. This means huge opportunities for both existing brands and newcomers. To get off the ground properly, startups need to place themselves in a fairly small niche, where their target customers are, and where there is a healthy amount of competition. By doing this, startups increase their chances of growth.

Apparel Entrepreneurship Find A Graphic Designer

FIND A GRAPHIC DESIGNER

Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.

Apparel Entrepreneurship_Who_Do_You_Need_on_Your_Team

WHO DO YOU NEED ON YOUR TEAM?

When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too:

23 Questions To Ask Yourself Before Starting An Apparel Brand

23 QUESTIONS TO ASK YOURSELF BEFORE STARTING AN APPAREL BRAND

You will be your own boss, no one will be there to make sure you put in the work and stick to your deadlines. You will live your brand, working 24/7. Focus on your dream, your vision and mission of the brand don’t let anyone or anything get in your way. Here are some questions that can help you see

Apparel Entrepreneurship Stand Out

STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you

Apparel Glossary

APPAREL GLOSSARY

Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.

Apparel Entrepreneurship Resources

RESOURCES TO HELP YOU SUCCEED

We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.

Sportswear Inc. Plan For Profit

5 STEPS TO MAKE A PROFIT

You want your business to evolve, to be successful in order for you to keep doing what you love. Of course you want to make a profit, but it doesn’t happen by itself. Look over your processes and every step along the way to envision how you want it all to enfold. Plan for profit from the beginning and don’t

Apparel Entrepreneurship Work Life Balance

ACHIEVING WORK LIFE BALANCE

Being an entrepreneur and running your own apparel business means there is always something to work on. No matter how much you work, you are never really done. At the same time there could be other things in your life that you want or need to do. Maybe you have a family that you want to spend time with or

WEBINAR: HOW TO START A SUSTAINABLE APPAREL BRAND

Are you about to start a sustainable apparel brand? Are you new in the apparel business? Are you a young professional who is just starting your own company with a sustainable profile? Where do you start? What do you do? What’s the process? These questions and more are addressed in this lecture. You will learn about the process and different steps

READ THIS BEFORE STARTING YOUR APPAREL BRAND

You have a great idea and a vision of what you want to do with your brand. You are ready to kick off your project and get started with your apparel business. You probably have a picture in your mind how it will go, and it is for sure good to have a clear vision and goal. Before you make

Sportswear Inc. Garment Costing Example

GARMENT COSTING EXAMPLE

If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

Sportswear Inc. Must Reads

MUST READS

Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses, who read daily to gain knowledge. Knowledge builds up like compound interest and there is no upper limit. We love reading and we have put together a list of books for you that can do wonders for your

Sportswear Inc. How To Start A Sportswear Brand

HOW TO START A SPORTSWEAR BRAND

Do you want to start a sportswear brand? Do you have some great design ideas or a cool new apparel concept? Can’t you find the styles you are looking for? The time could be now for you to start up that brand you have been thinking of. But where do you start? How do you go about to make it

Become Your Own Boss

BECOME YOUR OWN BOSS – START AN APPAREL BRAND

We have been entrepreneurs for around 10 years now. On and off we have taken on traditional employments, but every time we have been drawn back to the freedom of entrepreneurship. Once you get the taste of it, it is really tough to do anything else. So what’s so appealing about running your own business? For us, these are the

Sportswear Inc. How To Pick A Brand Name

HOW TO PICK A BRAND NAME

Early on in your business you need to work on your brand identity. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. In this article we take a closer look at picking your brand name.

Sportswear Inc. Webinar

WEBINAR: HOW TO START & RUN AN APPAREL BRAND

Are you about to start an apparel brand? Where do you start? What do you do? What’s the process? These questions and more are addressed in the webinar How To Start & Run An Apparel Brand. Watch it for free at ISPO Academy.

Sportswear Inc. How Who

GAME CHANGER MASTERMIND

We are launching our mastermind groups for apparel entrepreneurs 2018. Are you ready to take your business and entrepreneurship to the next level? We are hosting live interactive video calls, designed to move your ideas into action, to raise your game in business and life. Secure your spot, only 5-8 spots available for the first Mastermind round. You must apply

Sportswear Inc. How To Build An Online Shop

HOW TO BUILD AN ONLINE SHOP

In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.

Sportswear brand team

WHO DO YOU NEED ON YOUR TEAM? 17 ROLES TO FILL

There are many roles that need to be filled in your business. As a small sportswear brand you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. So what are the typical roles you need to fill? Here they are, your dream team.

Product Branding Concept

PRODUCT BRANDING CONCEPT – LABELS & HANGTAGS

A very important part of the product development is the product branding. How and where do you want your customers to see the brand identity? This is what you need for your garment!

Sportswear Brands ISPO Munich

ISPO – SPORTSWEAR BRANDS

28th to 31st of January 2018, the world’s largest sports trade show for the sports industry takes place in Munich. We can recommend you to visit this yearly event in Germany for 6 different reasons.

Sportswear Inc. 5 Ways To Finance Your Business

5 WAYS TO FINANCE YOUR BUSINESS

As your business grows and your sales increase, your costs for running your business will also increase. Improving old styles and developing new ones will add costs to your budget. You will most certainly come to a point where the sales revenue isn’t enough to finance the growth of your company. You will need to look at ways of financing

Sportswear Inc. How To Start An Apparel Brand

HOW TO START AN APPAREL BRAND

Do you want to start an apparel brand? Do you have some great design ideas or a cool new brand concept? Can’t you find the styles you are looking for? The time could be now for you to start that brand you have been thinking of. But where do you start? How do you go about to make it all happen?

Sportswear branding

HOW TO CREATE YOUR BRAND IDENTITY

11 questions to ask yourself before starting your sportswear brand. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. The competition is tough out there. Just look at all the brands that exist on the market.

How much does it cost to start a sportswear brand?

HOW MUCH DOES IT COST TO START AN APPAREL BRAND?

Let's take a look at the different areas where you need to spend your cash. Of course, to give an exact answer, we have to know the specifics for your brand, such as the size and type of your collection, marketing & sales strategy etc. So what we’ll do here is to look at the different areas where you need

APPAREL ENTREPRENEURSHIP ACCEPTS BITCOIN

We accept Bitcoin because we embrace forward-thinking approaches. We like the power of new technology and the questioning of authority. We also like people and businesses that challenge the importance of middlemen, and strive for self-sufficiency.

Sportswear Inc. Jack of All Trades

7 REASONS TO BE A JACK OF ALL TRADES

A Jack Of All Trades is someone who is decent at everything, but not especially adapt at any one thing. However, there are advantages of being in charge of many areas of your business. Here we list 7 positive reasons to be a jack of all trades for your brand.

Sportswear Inc. How Who

HOW ARE YOU GOING TO DO IT & WHO IS GOING TO DO WHAT?

By this point you already have a somewhat clear vision of what the brand should be about and who the ideal customer is. Now you just need to figure out how you are going to do it and the size of it all. If you are the creative type you will probably focus on the product and everything that has

Sportswear Inc. Get On The Numbers

PIGGY BANK CHECK. GET ON THE NUMBERS

You have your idea and you have your motivation going. You have asked yourself all the tough questions and you are convinced this is the best idea since the wheel. Now it is time to figure out how much it will cost you to get started and running this fantastic project.

ANSWER THE TOUGH QUESTIONS A.K.A THE BUSINESS PLAN

I’m not a very big fan of business plans, but before even starting you brand you need to know where your going and what your plan is. The business plan should be fun and a part of the creative process. What you put in it will be your base, that you rely on for the near future.

Sportswear Inc. Do Something Different

DO SOMETHING DIFFERENT

You are excited about your idea and you have somewhat figured out what you would like to do. The products you’re thinking about are styles you would wish to wear, but will someone else want your stuff too? Is there a need for you clothing? Is there a gap in the market?

Sportswear Inc. Customer Need

EXCITING IDEA, BURNING INTEREST, & CUSTOMER NEED

Starting a sportswear brand requires a lot of hard work, but it will be the best ride you've ever had. It’s vital to have a burning interest for what you do, to be able to cope all the way. You will need to keep that strong gut feeling you have about your idea alive, so don’t get pulled down by

Sportswear Pricing Strategies

APPAREL PRICING STRATEGIES

One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

The Ideal CEO - Sportswear Inc.

PIPPI LONGSTOCKING – THE IDEAL CEO

I didn’t get to “know” Pippi until I was actually an adult. I moved to Sweden from Romania when I was 11, and at that age all other kids had had their Pippi phase. Now since I have 2 kids of my own, I have become a big Pippi fan too.

Sportswear Design Lessons

10 VALUABLE LESSONS FROM MY 15-YEAR CAREER AS AN APPAREL DESIGNER

1. Always do your best. While still in college I did 3 internships. I tried to pick some diverse companies to spread my learning and to see what it really was like in the industry. As most internships I did some really basic boring things. But I tried to do my best, every day.

Sportswear Inc. ISPO Munich

SPORTSWEAR BRANDS AT ISPO 2018

In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. February 5:th, the doors to the fair in Munich Germany will open up to over 2700 exhibitors and their products. You can spend four full days checking out the latest of outdoor, ski, action, sportswear, performance sports, textiles, health