Starting Up

Apparel Entrepreneurship Read This Before Starting a Clothing Line

READ THIS BEFORE STARTING A CLOTHING LINE (LESSONS LEARNED)

Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them

Apparel Entrepreneurship_Who_Do_You_Need_on_Your_Team

WHO DO YOU NEED ON YOUR TEAM?

When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too:

Apparel Entrepreneurship Stand Out

STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you

Apparel Entrepreneurship Resources

RESOURCES TO HELP YOU SUCCEED

We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.

Sportswear Inc. Plan For Profit

5 STEPS TO MAKE A PROFIT

You want your business to evolve, to be successful in order for you to keep doing what you love. Of course you want to make a profit, but it doesn’t happen by itself. Look over your processes and every step along the way to envision how you want it all to enfold. Plan for profit from the beginning and don’t

WEBINAR: HOW TO START A SUSTAINABLE APPAREL BRAND

Are you about to start a sustainable apparel brand? Are you new in the apparel business? Are you a young professional who is just starting your own company with a sustainable profile? Where do you start? What do you do? What’s the process? These questions and more are addressed in this lecture. You will learn about the process and different steps

Sportswear Inc. Garment Costing Example

GARMENT COSTING EXAMPLE

If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

Sportswear Inc. Must Reads

MUST READS

Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses, who read daily to gain knowledge. Knowledge builds up like compound interest and there is no upper limit. We love reading and we have put together a list of books for you that can do wonders for your

Become Your Own Boss

BECOME YOUR OWN BOSS – START AN APPAREL BRAND

We have been entrepreneurs for around 10 years now. On and off we have taken on traditional employments, but every time we have been drawn back to the freedom of entrepreneurship. Once you get the taste of it, it is really tough to do anything else. So what’s so appealing about running your own business? For us, these are the

Sportswear Inc. Webinar

WEBINAR: HOW TO START & RUN AN APPAREL BRAND

Are you about to start an apparel brand? Where do you start? What do you do? What’s the process? These questions and more are addressed in the webinar How To Start & Run An Apparel Brand. Watch it for free at ISPO Academy.

Sportswear Inc. How To Build An Online Shop

HOW TO BUILD AN ONLINE SHOP

In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.

Sportswear brand team

WHO DO YOU NEED ON YOUR TEAM? 17 ROLES TO FILL

There are many roles that need to be filled in your business. As a small sportswear brand you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. So what are the typical roles you need to fill? Here they are, your dream team.

Sportswear Pricing Strategies

APPAREL PRICING STRATEGIES

One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

Sportswear Inc. ISPO Munich

SPORTSWEAR BRANDS AT ISPO 2018

In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. February 5:th, the doors to the fair in Munich Germany will open up to over 2700 exhibitors and their products. You can spend four full days checking out the latest of outdoor, ski, action, sportswear, performance sports, textiles, health

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