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Apparel Entrepreneurship 33 Steps To Build A Great Online Store

33 STEPS TO BUILD A GREAT ONLINE STORE

Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning,

Marketing Tactics That Will Make Your Brand A Success In 2019

MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]

The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.

Apparel Entrepreneurship Stand Out

STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you

Sportswear Inc. Garment Costing Example

GARMENT COSTING EXAMPLE

If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

Sportswear Inc. Garment Price

THE GARMENT PRICE

You know which garments your collection is based on, you know the price for fabrics, trims, and production including prototypes. With this new information that you didn’t possess when you started out, you can remake a more accurate budget. When making the business plan you thought of the price level you wanted to place your clothing brand at. So let’s

Sportswear Inc. Webinar

WEBINAR: HOW TO START & RUN AN APPAREL BRAND

Are you about to start an apparel brand? Where do you start? What do you do? What’s the process? These questions and more are addressed in the webinar How To Start & Run An Apparel Brand. Watch it for free at ISPO Academy.

Sportswear Inc. How To Build An Online Shop

HOW TO BUILD AN ONLINE SHOP

In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.

Sportswear Inc. Product Range Pricing & Planning

PRODUCT RANGE PLANNING & PRICING

Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell.

Sportswear Pricing Strategies

APPAREL PRICING STRATEGIES

One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

Finding A Factory

FINDING A FACTORY

One of the most common questions we get here at Sportswear Inc is: How do I find a factory? Finding the right manufacturer meeting all your criteria about quality, ethics, and communication is a crucial part of having a successful sportswear business. Can they make the products you have designed, on time, at the right price, and in the right

How to comment a garment

HOW TO SUCCESSFULLY COMMENT A GARMENT

In our previous post we explained step by step, how to go about fitting a garment, what to think about in the process and the tools needed. In the fit session you look at the fit, movement and volume of the garment, and now you need to zoom in on all the details, making and workmanship. We’re talking about commenting

How to behave at a fabric fair

HOW TO BEHAVE AT A FABRIC FAIR

You have an idea for your sportswear designs and now it’s time to materialize them. You have decided to go to one or several fabric fairs. You want the materials, the inspiration, the networking, the relationships, the education, you want to see some cool cities while traveling. Great! There’s one little detail left: How do you go about at a

Sportswear Inc. Material Sourcing

MATERIAL SOURCING – FABRICS & TRIMS

In order to get one step closer to your envisioned sportswear brand and intended garments, you need to find the right materials and trims. This can be achieved by going to fabric fairs, searching the internet for suppliers or letting the manufacturer source for you.

Sportswear Inc. Find Manufacturer

12 QUESTIONS TO ASK THE CLOTHING MANUFACTURER

Before start selling your collection you need to find a manufacturer. The first reason is that you need to know that your quality standards are met and that the sales samples will look like the products you will sell. Secondly you need the cost estimations from your intended manufacturer. Costs vary from factory to factory, and you need to be

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