Apparel Entrepreneurship 33 Steps To Build A Great Online Store
Online

33 STEPS TO BUILD A GREAT ONLINE STORE

Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.

Marketing Tactics That Will Make Your Brand A Success In 2019
Marketing

MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]

The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.

Apparel Entrepreneurship Stand Out
Branding

STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.

Sportswear Inc. Garment Costing Example
Money

GARMENT COSTING EXAMPLE

If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

Sportswear Inc. Manufacturing Checklist
Premium

MANUFACTURING CHECKLIST

Source material, create patterns, order fabric, create prototypes… There are a few things to manage when making your garments. Use this manufacturing checklist to stay on track with your product development without losing yourself in the process.

Sportswear Inc. Garment Price
Premium

THE GARMENT PRICE

You know which garments your collection is based on, you know the price for fabrics, trims, and production including prototypes. With this new information that you didn’t possess when you started out, you can remake a more accurate budget. When making the business plan you thought of the price level you wanted to place your clothing brand at. So let’s see if that is realistic.

Sportswear Inc. Product Range Pricing & Planning
Define The Collection

PRODUCT RANGE PLANNING & PRICING

Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell.

Sportswear Pricing Strategies
Money

APPAREL PRICING STRATEGIES

One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

Finding A Factory
Premium

FINDING A FACTORY

One of the most common questions we get here at Sportswear Inc is: How do I find a factory? Finding the right manufacturer meeting all your criteria about quality, ethics, and communication is a crucial part of having a successful sportswear business. Can they make the products you have designed, on time, at the right price, and in the right way?

How to comment a garment
Design

HOW TO SUCCESSFULLY COMMENT A GARMENT

In our previous post we explained step by step, how to go about fitting a garment, what to think about in the process and the tools needed. In the fit session you look at the fit, movement and volume of the garment, and now you need to zoom in on all the details, making and workmanship. We’re talking about commenting your garment.

Sportswear Inc. Find Manufacturer
Premium

12 QUESTIONS TO ASK THE CLOTHING MANUFACTURER

Before start selling your collection you need to find a manufacturer. The first reason is that you need to know that your quality standards are met and that the sales samples will look like the products you will sell. Secondly you need the cost estimations from your intended manufacturer. Costs vary from factory to factory, and you need to be on top of your price calculations and business model before kicking off.

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