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  • Apparel Entrepreneurship 33 Steps To Build A Great Online Store 33 STEPS TO BUILD A GREAT ONLINE STORE

    Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.

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  • Marketing Tactics That Will Make Your Brand Succeed in 2019 MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 3(3)]

    Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.

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  • Marketing Tactics That Will Make Your Brand Succeed in 2019 MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 2(3)]

    Online marketing is as it sounds, every bit of marketing you do online – computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.

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  • Marketing Tactics That Will Make Your Brand A Success In 2019 MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]

    The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.

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  • Apparel Entrepreneurship Stand Out STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION

    The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Read these 16 steps to differentiate your brand.

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  • Sportswear Inc. Garment Costing Example GARMENT COSTING EXAMPLE

    If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.

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  • Sportswear Inc. Manufacturing Checklist MANUFACTURING CHECKLIST

    Source material, create patterns, order fabric, create prototypes… There are a few things to manage when making your garments. Use this manufacturing checklist to stay on track with your product development without losing yourself in the process.

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  • Sportswear Inc. Garment Price THE GARMENT PRICE

    You know which garments your collection is based on, you know the price for fabrics, trims, and production including prototypes. With this new information that you didn’t possess when you started out, you can remake a more accurate budget. When making the business plan you thought of the price level you wanted to place your clothing brand at. So let’s see if that is realistic.

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  • Sportswear Inc. Webinar WEBINAR: HOW TO START & RUN AN APPAREL BRAND

    Are you about to start an apparel brand? Where do you start? What do you do? What’s the process? These questions and more are addressed in the webinar How To Start & Run An Apparel Brand. Watch it for free at ISPO Academy.

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  • Sportswear Inc. How To Build An Online Shop HOW TO BUILD AN ONLINE SHOP

    In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.

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  • Product Branding Concept PRODUCT BRANDING CONCEPT – LABELS & HANGTAGS

    A very important part of the product development is the product branding. How and where do you want your customers to see the brand identity? This is what you need for your garment!

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  • Sportswear Inc. How To Start An Apparel Brand HOW TO START AN APPAREL BRAND

    Do you want to start an apparel brand? Do you have some great design ideas or a cool new brand concept? Can’t you find the styles you are looking for? The time could be now for you to start that brand you have been thinking of. But where do you start? How do you go about to make it all happen? If you want to set up your own clothing brand, then this article is for you. We’ll give you an overview of the steps involved in starting your own business, and information that you have to think about.

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  • Sportswear branding HOW TO CREATE YOUR BRAND IDENTITY

    11 questions to ask yourself before starting your sportswear brand. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. The competition is tough out there. Just look at all the brands that exist on the market.

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  • How much does it cost to start a sportswear brand? HOW MUCH DOES IT COST TO START AN APPAREL BRAND?

    Let’s take a look at the different areas where you need to spend your cash. Of course, to give an exact answer, we have to know the specifics for your brand, such as the size and type of your collection, marketing & sales strategy etc. So what we’ll do here is to look at the different areas where you need to spend some money. How much it will cost depends on if you can do it yourself, if you know some friendly soul that can help you to a low cost, or if you have to outsource it.

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  • Sportswear Inc. The New Collection THE NEW COLLECTION

    New season, new inspiration, and new possibilities. Once you’ve launched your first collection, it is time to start thinking of the upcoming one. With the feedback you have received and with the stats you have collected from the previous collection, you’ve got a good restarting point.

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  • Sportswear Inc. What to do after launching your first collection WHAT TO DO AFTER LAUNCHING YOUR FIRST COLLECTION

    While the first collection is out you pretty quickly have to start thinking and sketching on the new one. Before starting all over again it’s vital to pause and reflect. Ask yourself all these questions, and give yourself time to answer them as honestly as you can.

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  • Sportswear Inc. Bulk Production BULK PRODUCTION

    At the end of your product development cycle it is finally time to sew and make all the garments in larger quantities. Hopefully you had a great sell in and have written orders and actual production quantities for each and every single style in your collection. Now there are quite a few things to coordinate and you need to start well in advance.

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  • Sportswear Inc. Time To Ship TIME TO SHIP!

    The bulk production is ready, your stuff looks amazing, the world is anxiously waiting for your collection and it’s time to ship. First you need to transport the garment from the manufacturer to e.g. your office or warehouse and then to your customers. Take a look at your agreement with the supplier to see what is included in the deal and what you have to sort out yourself.

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  • Sportswear Inc. Orders RECEIVE SALES ORDERS & PLACE PRODUCTION ORDERS

    It is very common that you have to show your collection a couple of times before buyers place an order. You could have different packages for them, that you have picked out in advance, to best represent your collection. Pick your strongest pieces, to have a good range and diversity of your brand. Now it’s kind of tricky to juggle the orders received on your styles with the minimum quantity orders for materials and factory capacity.

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  • Sportswear Inc. Sell It SELL IT! – TO YOUR TARGET CUSTOMER / SHOP

    Once you have your salesman samples and your story ready, it’s time to sell. What we talk about now, are the orders from your customers. Let’s take a look at the most common ways of selling your collection.

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  • Sportswear Inc. Prototyping PROTOTYPING

    Finally it is time to make the first samples and you will see your ideas materialize into an actual product. This is not the time when you sit back, wait and hope for the best.

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  • Sportswear Inc. Patterning PATTERNING THE COLLECTION

    To be honest, it’s really hard to find awesome pattern makers. I have only met a handful in my whole career. This is such a crucial part of your garment/collection, so if you need to spend a lot of money somewhere, it’s here they should go.

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  • Sportswear Inc. Sourcing SOURCING – THE MATERIALS & FACTORIES

    Almost at the same time as conceptualizing the collection, comes the need to think about materials. They need to tell the same story as the concept and the design. They go hand in hand.

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  • DEFINE YOUR COLLECTION

    It is vital that you stay focused and narrow down on your core vision of the brand. What do you want your brand and your products to stand for? What is your point of view, your identity, and how does that differentiate from the other designers? When you have that clear, make sure you implement it in every design you do.

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  • Sportswear Inc. Product Range Pricing & Planning PRODUCT RANGE PLANNING & PRICING

    Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell.

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  • Sportswear Pricing Strategies APPAREL PRICING STRATEGIES

    One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.

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  • Finding A Factory FINDING A FACTORY

    One of the most common questions we get here at Sportswear Inc is: How do I find a factory? Finding the right manufacturer meeting all your criteria about quality, ethics, and communication is a crucial part of having a successful sportswear business. Can they make the products you have designed, on time, at the right price, and in the right way?

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  • How to comment a garment HOW TO SUCCESSFULLY COMMENT A GARMENT

    In our previous post we explained step by step, how to go about fitting a garment, what to think about in the process and the tools needed. In the fit session you look at the fit, movement and volume of the garment, and now you need to zoom in on all the details, making and workmanship. We’re talking about commenting your garment.

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  • Sportswear Inc. Fitting HOW TO SUCCESSFULLY FIT A GARMENT

    You successfully passed the design process, found a good factory, sent them all the information needed to start the product development, and now you are waiting for the first protos. There has been enormous amount of thought process and work to get all the information to the factory. Now the product needs to both look good, feel good and do what you intended it to do.

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  • How to behave at a fabric fair HOW TO BEHAVE AT A FABRIC FAIR

    You have an idea for your sportswear designs and now it’s time to materialize them. You have decided to go to one or several fabric fairs. You want the materials, the inspiration, the networking, the relationships, the education, you want to see some cool cities while traveling. Great! There’s one little detail left: How do you go about at a fair? You’ve never been to one before. Let us guide you through the do’s and don’ts.

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  • Sportswear Inc. Material Sourcing MATERIAL SOURCING – FABRICS & TRIMS

    In order to get one step closer to your envisioned sportswear brand and intended garments, you need to find the right materials and trims. This can be achieved by going to fabric fairs, searching the internet for suppliers or letting the manufacturer source for you.

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  • Sportswear Inc. Find Manufacturer 12 QUESTIONS TO ASK THE CLOTHING MANUFACTURER

    Before start selling your collection you need to find a manufacturer. The first reason is that you need to know that your quality standards are met and that the sales samples will look like the products you will sell. Secondly you need the cost estimations from your intended manufacturer. Costs vary from factory to factory, and you need to be on top of your price calculations and business model before kicking off.

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