In this fifth part of the 6-part series, we are talking about Making Your Garments.
Apparel Entrepreneurship
Courses & Community For Apparel Entrepreneurs
AEP048 – Design Your Collection
Listen to The Apparel Entrepreneurship Podcast AEP048 This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel bran ...
Create An Ecommerce Site For Your Clothing Brand
In this article about how to create an ecommerce site for your clothing brand, you will learn how to create a cost-efficient e-com store for your business. There is no need to pay large sums for the design and development of your site. Set up your e-commerce in no time with an existing, well established open-source systems.
AEP047 – Build Your Brand
In this third part of the series, we are talking about how to Build Your Brand.
AEP046 – Manage Your Business
In this second part of the series, we are talking about the second step; Manage Your Business.
AEP045 – Build Your Foundation
Step 1 of the Apparel Entrepreneurship 6-step process: Build Your Foundation
Recommended Business Books
Recommended business books for both start-up and established clothing brands.
AEP044 – How To Deal With The Corona Situation & Still Run Your Business
In this episode, we are going to give you over 20 actionable tips on what you can work on and what you can do for your customers and communities.
AEP043 – Get Started With SEO To Boost Your Online Sales
Listen to The Apparel Entrepreneurship Podcast AEP043 4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month wit ...
AEP042 – Protecting Your Fashion Designs From Plagiarism
Listen to The Apparel Entrepreneurship Podcast AEP042 Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. ...
AEP041 – 5 Steps To Develop A Growth Mindset
Listen to The Apparel Entrepreneurship Podcast AEP041 In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It's a set of beliefs, assumptions, and notions that you have about your world ...
AEP040 – Do This & The Sales Will Follow
Listen to The Apparel Entrepreneurship Podcast AEP040 In this fairly short episode, we talk about one simple, but yet very important differentiator, that can make or break your sales. It all has to do with this common advice that we get, that yo ...
9 Steps To Become A Sustainable Apparel Brand
Sustainability in the apparel business is not a trend anymore. The clothing industry is the 3rd most polluting industry after the meat and the oil industry. We can’t go back and undo the harm, but we can make things better now, and in the near future, by deciding. We want to make a change, we want to make as little impact on this planet as possible. What makes an apparel brand sustainable? Read about these 9 steps to become a sustainable apparel brand.
AEP039 – Apparel Entrepreneurship – What’s In It For You?
Listen to The Apparel Entrepreneurship Podcast AEP039 "I want to bring my ideas to life, but I’m struggling how to get there." "What I am most struggling with at the moment is production planning. When you have all the designs, how to plan differe ...
Pantone Fashion Color Trend NYFW Autumn/Winter 2020/2021
Pantone just released its trend forecasting guide for the fall/winter 20/21 season’s colors. The release consists of 14 colors, 10 vibrant and 4 classic ones.
AEP038 – Grow Your Brand With Fashion Trade Shows
Listen to The Apparel Entrepreneurship Podcast AEP038 In this episode of the Apparel Entrepreneurship Podcast, we talk about fashion trade shows and more specifically how to grow your brand by exhibiting at a trade show. So in this episode, ...
How To Design Without Knowing How To Draw
We have received some questions about this topic and we feel the need to address it. The question is: Do I need to know how to draw to start a clothing brand? The short direct answer is No, you can start and run a successful brand without knowing how to draw. Here are our thoughts on this and a couple of steps you can take to get your design going.
AEP037 – How To Maximize Your Sourcing Fair Visit
Listen to The Apparel Entrepreneurship Podcast AEP037 In this episode of the Apparel Entrepreneurship Podcast, we talk about sourcing or more specifically How to maximize your sourcing fair visit. We explain what they are, what you can expect f ...
Fashion Trade Shows And Sourcing Fairs (2020-) 2021
A list of international trade shows divided into 2 segments: Material sourcing – fabrics and trims & Exhibiting fairs – where you can exhibit and sell your brand
AEP036 – How To Know When You Are Ready To Launch
In this fairly short episode of the Apparel Entrepreneurship Podcast we address a question that we receive all the time; How Do You Know When You Are Ready To Launch?
How To Pick A Brand Name
Early on in your business you need to work on your brand identity. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. In this article we take a closer look at picking your brand name.
AEP035 – How To Best Work With A Manufacturer
Listen to The Apparel Entrepreneurship Podcast AEP035 This is the episode many of you have been waiting for. It’s the first interview ever here on the Apparel Entrepreneurship Podcast, and it’s about how to best work with a manufacturer. We are ...
AEP034 – Planning A Productive 2020
Listen to The Apparel Entrepreneurship Podcast AEP034 In this episode of the Apparel Entrepreneurship podcast, we talk about planning a productive 2020. You'll get tangible advice and tips on how to plan your work and manage your time. First, we ...
AEP033 – 7 Apparel Business Trends For 2020
Listen to The Apparel Entrepreneurship Podcast AEP033 <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> In this episode of the Apparel Entreprene ...
AEP032 – Design Inspiration 101
In this episode of the Apparel Entrepreneurship podcast, we talk about how and where to find inspiration for your designs and collection.
AEP031 – 5 Reasons Why Your Customers Don’t Buy Your Products
Listen to The Apparel Entrepreneurship Podcast AEP031 Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren't buying from certain brands. Some of you ...
AEP030 – 9 Marketing Ideas For Black Friday
This podcast episode packed with everything you need to know about Black Friday, including the pros and cons. We are also giving you 9 marketing ideas for how you can increase your chances of selling your products. This information is also useful to know if you decide NOT to do Black Friday.
AEP029 – Blog Tips For Fashion Brands
In today’s episode, we are talking about why you should have a blog, why it’s useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand.
What Is A Line Sheet & Why Do You Need One?
If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.
AEP028 – Business Partners, Mentors & Coaches 101
In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some important components to consider before partnering up with someone, so you don’t do the same mistakes we have done and also seen other clothing brands do. Listen to this episode before choosing your partner so it doesn’t end up in disaster.
Apparel Glossary
Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.
AEP027 – Design Your Business To Suit Your Life
Listen to The Apparel Entrepreneurship Podcast AEP027 In this episode, we are discussing how you can design your business to suit your life, in opposition to the other way around. When we started our first business, we basically just mimicked th ...
Find Freelance Graphics Designers
Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.
AEP026 – How To Tap Into The Largest Consumer Group 2020
There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to connect with them. Even if this is not your target customer group, you can learn a lot about this generation that is already controlling and influencing $800 billion in direct spendings! So bring out a pen and paper and prepare your brand for the future.
How To Validate Your Brand Idea
How to validate your clothing brand and make sure it stands out in the crowded marketplace.
11 Instagram Caption Tips To Help You Get More Engagement
Tips on how to write captions that create more engagement on your Instagram account.
How To Run A Successful Kickstarter Campaign
How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.
18 Steps To Start A Clothing Line
Are you thinking about starting a clothing line? Are you already running a clothing brand, but you need some clarity about all the steps involved? Are you already running a business in a different field, and now you want to expand into clothing? These following18 steps will help you to start a clothing line, and in what order you need to do everything. You will have a complete understanding of what it takes and what you need to do.
ATTRIBUTES OF A RELEVANT & THRIVING APPAREL BRAND
Clothing brands need to take a fresh look at all components of the business to stay relevant 2019.
WHAT YOU NEED TO START & RUN YOUR APPAREL BRAND
10 years ago we started our first apparel brand. Even though we had experience from working in the apparel industry, it was a challenge getting a good grip of starting up a business. Then the big question: how do we do this? Now we’ve made it easier for you to start and run an apparel brand.
How To Design Using Croquis Templates
Video Showing You How To Design Using Croquis Templates
THE APPAREL ENTREPRENEURSHIP PODCAST
Today is the start of The Apparel Entrepreneurship Podcast! On each episode of The Apparel Entrepreneurship Podcast, we will discuss hands-on tactics touching on all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product range planning, marketing, sales, community growth, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with apparel industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. This podcast is a must-listen for everybody that is running an apparel brand or is working in the clothing industry.
AEP001 – INTRODUCTION
The Apparel Entrepreneurship Podcast #1 -Introduction, reasons, and motivation of being an entrepreneur, plus tips on how to manage a busy schedule.
HOW TO CALCULATE YOUR PRODUCT PRICE
Your product price is directly related to your market position, your target customer, and your profits. The price should fit in your product range strategy and allow the margin you desire. To create a proper collection plan and to be able to make strategic decisions for your business, you need to calculate your product price early on in your product development cycle We have created a video to show how you can easily calculate the garment price.
FIND OVER 280 SUSTAINABLE SUPPLIERS
A common challenge for clothing brands is to find material suppliers that can provide fabrics and accessories, exact matching their needs. As most modern brands also have an environmental strategy, it can be a time-consuming process to find the right materials. To make it easier for you we have added over 280 new suppliers worldwide to the searchable database in the Member Zone.
READ THIS BEFORE STARTING A CLOTHING LINE (LESSONS LEARNED)
Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them if you want your brand to succeed and grow.
ORGANIC COTTON 101
Cotton plays a big part in every human’s life. We wear it, we dry ourselves with it, we sleep on it, we even walk on it, and our kids may play with it. In this article, we explain what organic cotton is, why you should use it, and how to find it.
HOW TO DESIGN YOUR CLOTHING LINE
When running an apparel brand, clothing design is the core of your business. Designing your clothing line can be challenging. There are many aspects to think of to make it stand out in a crowded fashion market. You want to create clothes that represent your point of view as a designer, at the same time as the collection sells. To improve your chances of succeeding with your line, go through these 12 steps before designing the clothing for your apparel brand collection.
33 WAYS TO GROW YOUR APPAREL BRAND IN 2019
Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can have a huge impact. The best growth is controlled.
33 STEPS TO BUILD A GREAT ONLINE STORE
Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning, happy, and buying customers.