Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.
Online marketing is as it sounds, every bit of marketing you do online - computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.
The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.
When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too:
The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you
SwatchOn is an online fabric supplier from Korea with a selection of over 100.000 fabrics. To fully feel the selected swatches, they send you them for free. They have no minimum order quantity.
Fabrics are a very big part or your business and your brand’s story. Fabrics are what your products are made of and therefore a huge opportunity for you to differentiate your brand from the competition. By working with suppliers and mills directly you can make your own special fabrics that don’t exist anywhere else. To learn about fabrics and to
Find over 500 garment manufacturers in the Member Zone.
The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale or direct to consumer.
If you are not the one designing your collection, you need to find someone that's going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it into a tangible concept, collection, and products.
Clothing brands need to take a fresh look at all components in the business to become a brand of the future.
We have curated a list of helpful tools and resources that we strongly recommend, for building and growing your apparel business.
Ana from Apparel Entrepreneurship was part of the OutDoor Industry Award jury panel at the 2018 OutDoor show. Watch the process behind it in this short film.
You want your business to evolve, to be successful in order for you to keep doing what you love. Of course you want to make a profit, but it doesn’t happen by itself. Look over your processes and every step along the way to envision how you want it all to enfold. Plan for profit from the beginning and don’t
When designing, revisit your inspiration, the brand image, and your customer profile. The styles should fit in with the vision and identity of your brand. You will have to give the customer the connection between the brand image and the product. They need to correspond.
Are you about to start a sustainable apparel brand? Are you new in the apparel business? Are you a young professional who is just starting your own company with a sustainable profile? Where do you start? What do you do? What’s the process? These questions and more are addressed in this lecture. You will learn about the process and different steps
37 mistakes to avoid if you want a successful apparel brand.
If you are all new to the apparel industry, you may wonder how much it costs to make a garment? We are now going to look at the product development costs. Here is a typical example of the costs involved in making a hoodie.
Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses, who read daily to gain knowledge. Knowledge builds up like compound interest and there is no upper limit. We love reading and we have put together a list of books for you that can do wonders for your
Source material, create patterns, order fabric, create prototypes
We have been entrepreneurs for around 10 years now. On and off we have taken on traditional employments, but every time we have been drawn back to the freedom of entrepreneurship. Once you get the taste of it, it is really tough to do anything else. So what’s so appealing about running your own business? For us, these are the
You know which garments your collection is based on, you know the price for fabrics, trims, and production including prototypes. With this new information that you didn’t possess when you started out, you can remake a more accurate budget. When making the business plan you thought of the price level you wanted to place your clothing brand at. So let’s
Are you about to start an apparel brand? Where do you start? What do you do? What’s the process? These questions and more are addressed in the webinar How To Start & Run An Apparel Brand. Watch it for free at ISPO Academy.
Meet us at ISPO Munich 2018. Attend our workshop, visit our panel at the CSR hub, arrange a personal meeting or watch our webinar at ISPO Academy.
In this Sportswear Inc. article about how to build an online shop you will learn how to create a cost-efficient e-com store for your apparel brand. There is no need to pay large sums for design and development of your site. Set up your e-commerce in no time with an existing, well established open source systems.
There are many roles that need to be filled in your business. As a small sportswear brand you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. So what are the typical roles you need to fill? Here they are, your dream team.
As an apparel entrepreneur you need to be on top of your financials and already from the start keep track of your costs. For you to get the overall economic picture of your business you need to know the cost of producing each garment. To help you keep track of all costs associated with producing each style you use a
A croquis template can be used both in the early design idea stage for quick hand sketches, and when constructing a tech pack.
Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually producing garments that sell.
One of the most common questions we receive is: How should I price my products? Here we’ll go over three different strategies for pricing your sportswear.
One of the most common questions we get here at Sportswear Inc is: How do I find a factory? Finding the right manufacturer meeting all your criteria about quality, ethics, and communication is a crucial part of having a successful sportswear business. Can they make the products you have designed, on time, at the right price, and in the right
In our previous post we explained step by step, how to go about fitting a garment, what to think about in the process and the tools needed. In the fit session you look at the fit, movement and volume of the garment, and now you need to zoom in on all the details, making and workmanship. We’re talking about commenting
We list the most common textile abbreviations in order to help you with the material sourcing.
You have an idea for your sportswear designs and now it’s time to materialize them. You have decided to go to one or several fabric fairs. You want the materials, the inspiration, the networking, the relationships, the education, you want to see some cool cities while traveling. Great! There’s one little detail left: How do you go about at a
In order to get one step closer to your envisioned sportswear brand and intended garments, you need to find the right materials and trims. This can be achieved by going to fabric fairs, searching the internet for suppliers or letting the manufacturer source for you.
In the beginning of February it is once again time for the worlds’s largest sports trade show for the sports business. February 5:th, the doors to the fair in Munich Germany will open up to over 2700 exhibitors and their products. You can spend four full days checking out the latest of outdoor, ski, action, sportswear, performance sports, textiles, health
Before start selling your collection you need to find a manufacturer. The first reason is that you need to know that your quality standards are met and that the sales samples will look like the products you will sell. Secondly you need the cost estimations from your intended manufacturer. Costs vary from factory to factory, and you need to be
Download The Business Plan Template for FREE from Apparel Entrepreneurship.
