4th December 2019
AEP032 – Design Inspiration 101
In this episode of the Apparel Entrepreneurship podcast, we talk about how and where to find inspiration for your designs and collection.
27th November 2019
AEP031 – 5 Reasons Why Your Customers Don’t Buy Your Products
Listen to The Apparel Entrepreneurship Podcast AEP031 Through working with clothing brands in the AE Membership Program, and through our consulting assignments, we see 5 major reasons why customers aren't buying from certain brands. Some of you have been running your brand for years and you now see a decline in sales. And many of you haven't launched your brands yet,
19th November 2019
AEP030 – 9 Marketing Ideas For Black Friday
This podcast episode packed with everything you need to know about Black Friday, including the pros and cons. We are also giving you 9 marketing ideas for how you can increase your chances of selling your products. This information is also useful to know if you decide NOT to do Black Friday.
15th November 2019
AEP029 – Blog Tips For Fashion Brands
In today's episode, we are talking about why you should have a blog, why it's useful, and blog topic tips for your fashion brand. A blog is important, no matter if you are just starting out or if you are running and established clothing brand.
11th November 2019
What Is A Line Sheet & Why Do You Need One?
If your business model includes retail, you will eventually have to present your collection to buyers, for wholesale purposes. The buyers will need all the product information necessary, to place an order.
7th November 2019
AEP028 – Business Partners, Mentors & Coaches 101
In this episode, we are talking about business partners, coaches, and mentors. Why is having a business partner such a good idea? What do you need to think of when picking a partner? We are discussing some important components to consider before partnering up with someone, so you don't do the same mistakes we have done and also seen other
5th November 2019
Fashion Tech Pack Templates
Get Fashion Tech Pack Templates, Design Vector Flats, Croquis Templates, Bill Of Materials Templates, & Measurement List Templates.
1st November 2019
Apparel Glossary
Understanding the glossary and terms used in the apparel business will be an important part of your day to day business. Understanding these words, phrases and abbreviations will help you communicate with suppliers, materials and the rest of the teams involved in and around your brand.
31st October 2019
AEP027 – Design Your Business To Suit Your Life
Listen to The Apparel Entrepreneurship Podcast AEP027 In this episode, we are discussing how you can design your business to suit your life, in opposition to the other way around. When we started our first business, we basically just mimicked the way our previous employers ran their businesses. But the traditional 9 to 5 setup didn't suit us, and our life
28th October 2019
Find Freelance Graphics Designers
Are you looking for a graphic designer? Do you need help with logo design, your graphical profile, prints, hand-outs, or t-shirt and hoodie designs? Then 99designs can be an option for you. They allow you to find and work with talented freelance designers online, worldwide.
24th October 2019
AEP026 – How To Tap Into The Largest Consumer Group 2020
There is a lot of talk about the Millenials, but not as much about the consumer group that is going to be the biggest one in 2020. In this episode, we are talking about generation z. We discuss who they are, how they will behave, and what we can do to connect with them. Even if this is not your
16th October 2019
How To Validate Your Brand Idea
How to validate your clothing brand and make sure it stands out in the crowded marketplace.
8th October 2019
11 Instagram Caption Tips To Help You Get More Engagement
Tips on how to write captions that create more engagement on your Instagram account.
8th October 2019
How To Run A Successful Kickstarter Campaign
How to run a Kickstarter campaign. Video interview with Founder & CEO of TrueREVO.
26th September 2019
18 Steps To Start A Clothing Line
Are you thinking about starting a clothing line? Are you already running a clothing brand, but you need some clarity about all the steps involved? Are you already running a business in a different field, and now you want to expand into clothing? These following18 steps will help you to start a clothing line, and in what order you need
3rd September 2019
FREE LIVE MASTERCLASS
Free Live Webinar: How to Successfully Launch & Run an Apparel Brand in 6 Simple Steps - A step-by-step guide: from building your foundation to selling your products
28th August 2019
THE IMPORTANCE OF A BILL OF MATERIALS
Don’t start any manufacturing before making a complete Bills Of Materials. You need it together with a solid tech pack for each and every garment.
19th August 2019
ATTRIBUTES OF A RELEVANT & THRIVING APPAREL BRAND
Clothing brands need to take a fresh look at all components of the business to stay relevant 2019.
9th August 2019
What Is A Tech Pack & Why Do You Need It?
A builder would never build a house without a blueprint, this is exactly the same thing for a garment. The manufacturers need to know what you have in mind, what the garment looks like front and back incl details, what materials you have in mind, what trims you want on your garment and what type of fit it should have.
1st August 2019
QUALITY CONTROL
Quality control means ensuring, at a minimum cost, that the quality requirements of a product is being achieved at every stage of manufacturing, from raw materials to boxed stock.
25th July 2019
WHAT YOU NEED TO START & RUN YOUR APPAREL BRAND
10 years ago we started our first apparel brand. Even though we had experience from working in the apparel industry, it was a challenge getting a good grip of starting up a business. Then the big question: how do we do this? Now we've made it easier for you to start and run an apparel brand.
24th July 2019
TIPS FOR BOOTSTRAPPING YOUR STARTUP
Starting a new apparel brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are facing, but you don’t want it to stop your plans. So how are your money best spent? What should you pay for and where can you save your money? Read our guide
25th June 2019
USE A PRODUCT RANGE PLAN FOR YOUR APPAREL BRAND
A product range plan is a detailed written overview of your entire collection. It helps you keep track of product parameters such as style numbers and names, number of styles, colors, variations, and features. It also includes financial information and sales forecasting.
11th June 2019
HOW TO DEFINE YOUR CUSTOMER
By identifying your target customer for your apparel brand, it will be easier to design, strategize your segments and develop an effective marketing plan.
22nd May 2019
How To Design Using Croquis Templates
Video Showing You How To Design Using Croquis Templates
7th May 2019
THE APPAREL ENTREPRENEURSHIP PODCAST
Today is the start of The Apparel Entrepreneurship Podcast! On each episode of The Apparel Entrepreneurship Podcast, we will discuss hands-on tactics touching on all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product range planning, marketing, sales, community growth, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with apparel industry
7th May 2019
AEP001 – INTRODUCTION
The Apparel Entrepreneurship Podcast #1 -Introduction, reasons, and motivation of being an entrepreneur, plus tips on how to manage a busy schedule.
8th April 2019
HOW TO CALCULATE YOUR PRODUCT PRICE
Your product price is directly related to your market position, your target customer, and your profits. The price should fit in your product range strategy and allow the margin you desire. To create a proper collection plan and to be able to make strategic decisions for your business, you need to calculate your product price early on in your product
4th April 2019
FIND OVER 280 SUSTAINABLE SUPPLIERS
A common challenge for clothing brands is to find material suppliers that can provide fabrics and accessories, exact matching their needs. As most modern brands also have an environmental strategy, it can be a time-consuming process to find the right materials. To make it easier for you we have added over 280 new suppliers worldwide to the searchable database in
29th March 2019
READ THIS BEFORE STARTING A CLOTHING LINE (LESSONS LEARNED)
Encountering problems and making mistakes is part of running an apparel business. Are there any lessons learned from the mistakes made? For everyone who is about to, or already run a clothing brand, we have made it a bit easier for you. We have put together a list of 37 common mistakes, and what you can do to avoid them
27th March 2019
ORGANIC COTTON 101
Cotton plays a big part in every human's life. We wear it, we dry ourselves with it, we sleep on it, we even walk on it, and our kids may play with it. In this article, we explain what organic cotton is, why you should use it, and how to find it.
26th March 2019
How To Set Your Style Numbers
When you are designing your collection, you need to assign style numbers to each design. The style numbers will help you to better communicate with your retailers, agents, distributors, suppliers, pattern makers, and everyone else you are working with. Here is a style number system for you to use.
15th March 2019
HOW TO DESIGN YOUR CLOTHING LINE
When running an apparel brand, clothing design is the core of your business. Designing your clothing line can be challenging. There are many aspects to think of to make it stand out in a crowded fashion market. You want to create clothes that represent your point of view as a designer, at the same time as the collection sells. To
4th March 2019
14 WAYS TO SECURE MORE WHOLESALE ORDERS FOR YOUR APPAREL BRAND
Here are 14 points to work on, and to make sure you have ticked off, before contacting buyers, for a sales presentation.
27th February 2019
33 WAYS TO GROW YOUR APPAREL BRAND IN 2019
Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. This is a list of 33 ways to grow an apparel brand divided into 3 sections: Entrepreneurship, Collection & Products, and Marketing & Sales. Addressing all the points at the same time would be extremely ambitious, but even the smallest improvements, can
4th February 2019
33 STEPS TO BUILD A GREAT ONLINE STORE
Selling online means you need to have an online shop. Whether it is your main selling channel or not, you want to create the best customer experience possible, that maximizes your online sales. How can you make your apparel online store as great as possible? We have put together 33 points that will dramatically increase your chances of creating returning,
25th January 2019
FASHION & ENTREPRENEURSHIP PODCAST TIPS
A curated list of podcasts we recommend, that we think you will enjoy, divided in 3 categories: Entrepreneurship, Sustainability and Fashion.
23rd January 2019
MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 3(3)]
Offline marketing refers to activities that are not directly dependent on computers and mobile devices. Here you find the more traditional tactics. However, these can still be very effective and help you succeed with your brand.
22nd January 2019
MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 2(3)]
Online marketing is as it sounds, every bit of marketing you do online - computer, mobile, and devices. Nowadays, this is where you should spend most of your focus. Read about online marketing tactics that will make your brand succeed in 2019.
21st January 2019
MARKETING TACTICS THAT WILL MAKE YOUR BRAND SUCCEED IN 2019 [PART 1(3)]
The global apparel market is valued at $1.39 trillion and in 2020 the market is projected to grow to $1.65 trillion. What do these numbers say: HUGE opportunities for everyone in this industry (if you know how to tap into the opportunities and possibilities out there). Learn about marketing tactics for your clothing brand in 2019.
17th January 2019
WHO DO YOU NEED ON YOUR TEAM?
When you have a clear vision of what the brand should be about and who your ideal customer is, you need to figure out how you’re going to do it and the size of it all. If you’re the creative type, you’ll probably focus on the product and everything related to it—but of course the other side needs attention too:
17th January 2019
ISPO MUNICH 2019 – THE WORLD’S LARGEST SPORTS EXHIBITION
27th November 2018
THE COMPLETE GUIDE TO RUNNING AN APPAREL BRAND
30th October 2018
STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION
The market is crowded out there and it’s vital that you differentiate your brand and stick out. Too many waste their energy checking out their competition. This can be a good thing in moderation, mostly to see what you should NOT do. When a company does their thing and you end up copying their selection, product, marketing strategy whatever, you
21st October 2018
FREE FABRIC SWATCHES & NO MINIMUM ORDERS
SwatchOn is an online fabric supplier from Korea with a selection of over 100.000 fabrics. To fully feel the selected swatches, they send you them for free. They have no minimum order quantity.
12th October 2018
FABRIC SCHOOL
Fabrics are a very big part or your business and your brand’s story. Fabrics are what your products are made of and therefore a huge opportunity for you to differentiate your brand from the competition. By working with suppliers and mills directly you can make your own special fabrics that don’t exist anywhere else. To learn about fabrics and to
4th October 2018
OVER 500 GARMENT MANUCTURERS
Find over 500 garment manufacturers in the Member Zone.
28th September 2018
GARMENT PRICE CALCULATOR
The Garment Price Calculator helps you to estimate your Wholesale Price, Retail Price, and your wanted Margin. It also helps you to estimate How Much It Will Cost to produce your wanted quantity, and What Your Profit Will Be depending on if you sell wholesale or direct to consumer.
23rd September 2018
HOW TO BRIEF A DESIGNER
If you are not the one designing your collection, you need to find someone that's going to translate your thoughts and ideas into actual products. This means, whomever this person is, he/she needs a clear and detailed explanation to take that idea and put it into a tangible concept, collection, and products.
6th September 2018
CREATE THE CLOTHING BRAND OF THE FUTURE
Clothing brands need to take a fresh look at all components in the business to become a brand of the future.